In this episode, host Jeanne du Sartel meets Simone Züger — designer, artist, activist, entrepreneur, and founder of a Zurich-based design studio that just celebrated its 10-year anniversary. Her work moves fluidly between art and design, questioning norms, opening perspectives, and making a more conscious, more equal world visible.

Together, they explore:

• What a decade of creative independence has taught her about doubt, rhythm, and trust
• How motherhood reshaped her work, her expectations, and her creative flow
• Why she co-founded ElleXX, a feminist fintech making finance accessible to women
• How design can be cultural — a tool to reveal values, identity, and responsibility
• The role of activism in her practice, from poetic statements to feminist street actions
• How she knew it was time to step back from the startup she helped build

Throughout the conversation, Simone reflects on uncertainty, creative discipline, and the courage it takes to design not just objects, but a life guided by intention — and by hope.

✨ Brillantes brings you powerful conversations with women who challenge norms and redefine what success truly means. Subscribe, share, or leave a review if this episode resonates with you.

Links

Simone’s website: https://www.simonezueger.ch/

Studio Instagram: https://www.instagram.com/simonezueger/

ElleXX (ellexx): www.ellexx.com

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