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#28 💬SMS Marketing Deep Dive💬 – Competing with Amazon, How To Stand Out, Increasing AOV With SMS (Ft. Osa Gaius, CEO of Parrot)
"If it doesn’t make them smile, don’t send it."
(Founder of Parrot, former Lead Software Engineer at MailChimp and Vice President at BlackRock, Osa Gaius joins Evan on the show to dive into SMS marketing, ecommerce growth, learning philosophies, and more!
After working with literally thousands of brands at Mailchimp, discovering everything about email marketing, Osa launched parrot to make SMS marketing mainstream and simple.
Today, the boys dive into:
- Optimising your marketing for mobile.
- Using SMS and texting to increase AOV, retain customers longer and boost your conversion rates per transaction.
- Easy ways to implement SMS in your strategies.
- How to stand out – branding, a feeling, an experience.
- How to ethically capture phone numbers.
- Time management and discipline.
Thinking about getting some advice on how to scale your business? Get in touch with Evan or Osa on LinkedIn (and send a message when you connect), or follow Evan on Twitter.
Book recommendations:
The Everything Store - Brad Stone
The Goal - Eliyahu M. Goldratt
Sapiens - Yuval Harari
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By Evan Bryce Riddle
5
33 ratings
"If it doesn’t make them smile, don’t send it."
(Founder of Parrot, former Lead Software Engineer at MailChimp and Vice President at BlackRock, Osa Gaius joins Evan on the show to dive into SMS marketing, ecommerce growth, learning philosophies, and more!
After working with literally thousands of brands at Mailchimp, discovering everything about email marketing, Osa launched parrot to make SMS marketing mainstream and simple.
Today, the boys dive into:
- Optimising your marketing for mobile.
- Using SMS and texting to increase AOV, retain customers longer and boost your conversion rates per transaction.
- Easy ways to implement SMS in your strategies.
- How to stand out – branding, a feeling, an experience.
- How to ethically capture phone numbers.
- Time management and discipline.
Thinking about getting some advice on how to scale your business? Get in touch with Evan or Osa on LinkedIn (and send a message when you connect), or follow Evan on Twitter.
Book recommendations:
The Everything Store - Brad Stone
The Goal - Eliyahu M. Goldratt
Sapiens - Yuval Harari