From engineer to entrepreneur, Barry's journey to building Mason has been an epic one.

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Before writing a single line of code or designing the product, he spent time talking to over 100 merchants, primarily on Shopify, to deeply understand their biggest pain points. He found that while merchants were able to do marketing and automation outside their storefronts, they struggled to personalize the shopping experience within their own online stores.

This led Barry and his team to develop Mason, which uses AI to create dynamic, personalized shopping experiences for each customer in real-time.

The core of Mason's offering is the ability to create "puzzle piece" experiences on a brand's website, where elements like product recommendations, reviews, and content are tailored based on the individual customer's behavior and preferences. Barry emphasizes that the key to driving conversions is deeply understanding the customer and their needs, 

Full of insights, Evan and Barry discuss topics like...

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Resources:

- Barry's reading list

- Connect with Evan or Barry on LinkedIn

In this episode, we hear from Ruslan Leteyski, a self-made millionaire (at 24!) who has founded multiple successful businesses, including CheckoutX and Vanga AI (which he exited successfully). Not to mention building a VILLAGE in the countryside for business owners (Coliving Semkovo) :O

He talks about his latest venture, ZipChat AI, which focuses on driving e-commerce sales through AI-powered chat.

Ruslan delves into the details of ZipChat, explaining that it is not just a customer support tool, but an AI sales representative that can engage with customers on a larger scale.

The episode also touches on Ruslan's experience selling his previous company, Vanga AI, and he provides advice for entrepreneurs on knowing when it's the right time to sell a business.

Ruslan emphasises the importance of staying open to new technologies and tools, and shares some of his favorite resources for marketing design, video editing, and website user behavior insights.

His approach to building a personal brand and embracing new technologies in the business world is inspiring!

Enjoying the content? Share the show on your LinkedIn. 

Want to join the discussion? Message ⁠Evan⁠ or ⁠Ruslan⁠ on LinkedIn.

Show notes & Links:

⁠MegaMinds (E-commerce growth community).

⁠⁠Ruslan's Twitter⁠⁠

Ruslan's LinkedIn⁠⁠

Evan's LinkedIn

⁠⁠Checkout X

⁠⁠Vanga AI

ZipChat

Talking ALL things content and marketing (and more), this insightful conversation between Evan (Content Executive at Australia's #1 digital marketing agency) and Matt (Founder of Goodo Studios) unpacks creative strategy in easy-to-digest ways.

Referencing the likes of David Ogilvy and Claude C. Hopkins, the chat is jam-packed with laughs and killer insights. The boys serve up great tips like...

1. Focus on understanding the customer and producing content with intentionality.

2. Look to old advertising books for timeless wisdom in creative inspiration.

3. Have a core channel or activity that everything else supports and amplifies - don't try to be omni-channel too soon.

4. Provide clarity to clients and turn down work that isn't a good fit.

5. Hire proactively, empower your team, and learn to let go of creative control.

Great notes from Matt on building a passionate team, scaling ad campaigns, and the importance of consistency in marketing as well!

Based out of the San Francisco bay area, Dr. Kyra Bobinet combines business know-how with detailed neuroscience – giving her a truly fascinating, unique perspective on business and personal growth tactics.

Her decades in the medical field helped her understand the workings of the brain, and she's harnessed these learnings to help herself and countless professionals achieve their personal development and career goals.

She's the founder of Fresh Tri, a new-age app for health behavior change based on neuroscience principles.

Dr. Bobinet is also about to publish her second book on behaviour change and mindset called "Unstoppable Brain."

A wonderfully eye-opening chat, Evan and Kyra also dive into:

Liked this episode? Subscribe and sent it to someone who you think needs to hear it.

Want to join the discussion? Message ⁠⁠Evan⁠⁠ or ⁠Kyra on LinkedIn.

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What's the power of the quiz? Hint: It's significant.

How can business owners improve their time management?

How can you harness personalisation in marketing?

These are just a few of the topics we chat about with Gen Furukawa, Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation!

A fascinating chat, Evan and Gen also dive into:

*Since recording this episode, Gen has sold Prehook and is now deep in the AI marketing space, coaching business owners on AI and marketing.

Want to join the discussion? Message ⁠Evan⁠ or Gen on LinkedIn.

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Luis Garotti was creating graphics and designing for brands since he was old enough to work. Fast forward to today and he's helped the likes of Mercedes Benz Australia stand out in the crowded marketing landscape. How? Traditional marketing.

Luis is different to most MegaMinds guests. Why? He's old-school – he uses print media (signage, print-outs, apparel, car wraps) to help brands get loyal customers and build awareness.

And he makes a very compelling case why print is still relevant – in fact, why it's arguably MORE important than ever.

Evan and Luis also dive into:

Want to join the discussion? Message ⁠Evan⁠ or Luis on LinkedIn. Or head to 292 Creative's website (and mention the MegaMinds podcast) to learn more about Luis' agency.

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His third business went from 0 to 250k customers with an initial investment of just $700.

A serial entrepreneur who mastered success by learning from failure, Bucharest-based Valentin Radu uses ultra-modern techniques to boost Customer Lifetime Value and Conversion Rate for DTC eCommerce brands.

In one of the most value-packed episodes to date, Evan and Valentin dive into:

Want to join the discussion? Message ⁠Evan⁠ or ⁠Valentin on LinkedIn. Or head to https://www.omniconvert.com/ or email [email protected] to learn more about Valentin's business.

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A Shopify master who has built HUNDREDS of websites for leading eCommerce brands, Clayton Bates tells it like it is: to get sales, you need a site that isn't just beautiful, it needs to serve its PURPOSE and nothing else.

As a serial entrepreneur himself – from selling Coke cans in high school to an online Cards & Collectibles marketplace, to the award-winning web-building agency – Clayton knows the ins and outs of what it takes to make a business that works. And he's not afraid to roll back the curtain, sharing the real, honest challenges he's faced along the way – which so many of us can relate to.

Evan and Clayton also dive into:

Want to join the discussion? Message Evan or Clayton on LinkedIn. Or head to Inspire Small Business to learn more about Clayton's agency.

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Mentioned in the show:

Top Shopify apps.

Best Shopify themes?

In this jam-packed chat, Evan and Lamees talk about tech and AI, and how they're shaping the eCommerce landscape – including using AI to your advantage to get more customers, build a better customer relationship, and make them fall in love with your brand.

Plus... the golden ticket for brands right now (to get more ROI from products) AND how the biggest D2C brands boost their community engagement.

Based out of London, Lamees is a role model for women in tech; having honed her craft at Salesforce, Zoovu and Mercedes-Benz.

Lamees has more than a decade’s worth of experience in managing global partnerships and helping businesses thrive, with a focus on tech, eCommerce, and entrepreneurship.

Impressive CV aside, Lamees is passionate about improving the buyer experience and efficiently reducing employee workloads

Want to join the discussion? Message Evan or Lamees on LinkedIn.

With nearly 2 decades of growing 8 and 9-figure businesses, Monica Sharma-Patnekar knows a thing or two about connecting with customers.

A business coach who also knows how to cherish the important things in life, Monica has worked with Fortune500 companies across brand management, strategy consulting & global marketing. She was hired by Google to coach their premium partners, and runs Business With Monica – a specialised coaching and mentoring service for business owners and entrepreneurs.

A creative thinker, a dancer, and a mum of 2, Monica's expertise lies in KNOWING your customer and building a BRAND that INSPIRES people to CONNECT.

In this jam-packed chat, Evan and Monica talk about the biggest common challenges facing brands in 2023; how to create a lifestyle, not just a product; and the biggest opportunities moving forward. Not afraid to get vulnerable, Monica also talks about the important learnings from a separate business venture that didn't quite work out.

Want to join the discussion? Message Evan or Monica on LinkedIn.