MegaMinds | eCommerce Growth + Personal Development

MegaMinds | eCommerce Growth + Personal Development

By Evan Bryce RiddleBusinessEntrepreneurship
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MegaMinds | eCommerce Growth + Personal Development episodes

  • SEO Deep Dive — Why SEO Matters, Common Misconceptions, and Does Clickbait Actually Work? (Ft. William Varney, Head of SEO @ Megaphone)

    Evan is joined by William Varney, Head of SEO at Megaphone (Australia's #1 Digital Marketing Agency). As a former coding and web design expert, Will has a unique understanding of what it takes to grow a website's online footprint, and he shares plenty of actionable tips throughout this chat.


    The boys explore strategies to cleverly harness SEO to grow your brand; take a step back and share why you need SEO in the first place, and unpack the most common mistakes people make when building their brand's online presence.

    We also unpack topics like:
    — The 80-20 rule with respect to SEO
    — Keys to a successful SEO strategy
    — Black Hat SEO, and why it won't work anymore
    — SEO misinformation and misconceptions
    — Clickbait: Does it actually work, or is it a short-term solution?
    — Will's approach to learning.


    Enjoying the content? Then, please, share the episode on your LinkedIn and send it to the one person who you think could really benefit from hearing about SEO!

    Want to join the discussion? Message Evan or Will on LinkedIn.

    35 min
  • How to Create a Killer Post-purchase Experience — Email Flow Dos and Don'ts, Improving AOV, & How to Nail Customer Service (Ft. Kiril Kirilov, Rush CEO)

    "Features are gonna tell, benefits are gonna sell."


    As the CEO of Rush, Kiril Kirolov has helped hundreds of e-commerce merchants and agencies increase their AOV (average order value) & CLTV (Customer lifetime value). In this insight-packed show, your host Evan Bryce sits down with Kiril to uncover his secrets to success, unpacking topics like:

    • — How to get 8x more opens and clicks with email
    • — How to structure an email flow
    • — How to nail your customer service
    • — Tactics to improve revenue
    • — What belongs in a shipping confirmation email
    • — How to approach strategic partnerships & networking
    • ... and plenty of chat about life and learning too. Kiril discusses how time management and delegation are crucial, how he uses the Pareto principle in life, and why patience is key but not patience at all costs.

      Enjoying the content? Share this episode on your LinkedIn or Instagram Story and send it to that one person who will benefit most from a listen.

      Want to join the discussion? Message Evan or Kiril on LinkedIn.  

      Show notes & Links: 

      MegaMinds (E-commerce growth community)

      Evan's LinkedIn 

      1 hr 3 min
    • What makes good UGC? (*TikTok special!*) — Unpacking the AIDA Framework, a 2021 Reality Check, and TikTok for Luxury Brands (Ft. Arjun Shukla, CEO Megaphone USA)

      “TikTok has completely changed the way that content is made and delivered at scale. If you do not adapt, you get left behind.” — Arjun Shukla, CEO Megaphone USA

      —— TIKTOK Special! ——


      In today’s show, Arjun Shukla is back to chat with Evan Bryce about the social media platform that’s reinventing how we create and consume ads: TikTok.

      In this insight-packed show, the boys discuss how to capitalise on this surging new platform in order to build your brand, presenting the 7 surprising common denominators among Tiktok's top ads.

      Revealing industry insights and recent learnings, they also unpack topics like:

      • — Converting luxury brands into the low-budget TikTok world
      • — A recap of 2021’s biggest content and marketing learnings
      • — Why TikTok hates products but loves peoples reactions to projects
      • — Tactics to improve the bottom line of e-com brands
      • — Cost-effective ways to produce ads at scale
      • Enjoying the content? Show your love by sharing the show on your LinkedIn and send it to that one person who will benefit most from a listen.

        Want to join the discussion? Message Evan or Arjun on LinkedIn.


        Show notes & Links:
        MegaMinds (E-commerce growth community). 
        Evan's LinkedIn
        Arjun's LinkedIn
         

        1 hr 4 min
      • Mastering Upsells — Self-Made Millionaire at 24, Scaling $10 million+ SaaS, Bootstrapping, & Overcoming Struggle (Ft. Ruslan Leteyski, CEO Vanga AI + Checkout X)

        Did you know that 35% of Amazon’s revenue comes from cross-selling and upselling?

        Ruslan Leteyski is an upsell mastermind, with experience increasing the bottom line of thousands of e-commerce brands. On one hand, his Shopify apps have helped him glean data from an exhaustive list of DTC companies. On the other hand, he's built his own successful 8-figure business while maintaining a 50% profit margin.

        In this insight-packed show, Evan Bryce is joined by Ruslan, Founder and CEO of Vanga AI and Checkout X (former top-3 Most Downloaded Shopify App).

        Over the episode, we discuss the crucial importance of incorporating upsells, and unpack fascinating topics like: 

        — Ecommerce trends from the perspective of a Shopify app developer

        — How to differentiate from competitors 

        — Tips to build relationships with your audience

        — Three important keys to business success 

        — Managing your psyche and overcoming personal challenges

        — Hiring, management and personal development philosophies  

        Enjoying the content? Share the show on your LinkedIn. 

        Want to join the discussion? Message Evan or Ruslan on LinkedIn.


        Show notes & Links:
        MegaMinds (E-commerce growth community). 
        Ruslan's Twitter
        Ruslan's LinkedIn
        Evan's LinkedIn
        Checkout X
        Vanga AI

        59 min
      • 2 Key Metrics Above All Else — Insights from a Marketing Agency Owner, Harnessing Organic Socials & Launching Ecom Brands (Ft. Alon Abraham, Founder of TAG Direct + TheDailyRoutine)

        In this insight-packed show, Evan is joined by Alon Abraham, Founder of both TAG Direct (Melbourne-based marketing agency) and TheDailyRoutine.co (e-commerce brand).


        Over the episode, we explore strategies to cleverly utilise organic social media content; dive into Alon's biggest learnings and challenges from working with dozens of diverse e-commerce brands; chat about his strong approach to hiring and workplace culture, and learn which two metrics he harnesses to catapult brand success.

        We also unpack topics like:
        — Manufacturing
        — Validation of product-market fit
        — Two key hiring metrics: performance and trust
        — Autonomy, learning, and purpose

        Enjoying the content? Then, please, share the show on your LinkedIn.

        Want to join the discussion? Message Evan or Alon on LinkedIn.
        Join us on our Facebook Community: MegaMinds (E-commerce growth community). 

        49 min
      • [Surpassing $20 Million] 2021 Recap Ft. Max Hertan — Successes, Failures and Learnings in Marketing Agencies, E-Commerce Brands & Life

        *2021 Review Episode*

        Today we look back on the chaotic year that was 2021 and the treasure trove of learnings that came with it.

        Evan sits down with Max Hertan, Megaphone Founder and Silvi co-founder, whose portfolio smashed $20 million in revenue, hiring close to 100 new people along the way in multiple cities.

        In the episode we explore how he did it — we explore the changes in consumer psychology, the trends, recap the agency world and the e-commerce world, and dive into a fascinating chat about life, goals, motivation, and self-development. 

        Here's what to expect:

        — Building a company: culture analytics, the need for data, importance of goal setting & strong leadership

        — Building a brand: inventory planning; fundraising; and offer-market fit
        — Life's learnings: dealing with identity, self-awareness, and time prioritization 

        Enjoying the show? Message Evan and Max on LinkedIn and let us know - we'd love to hear it.

        Join the discussion on our Facebook Community: MegaMinds (E-commerce growth community). 

        47 min
      • Ecommerce for Hershey Co. — Transitioning legacy businesses to digital, fast-tracking digital growth, and working with giant budgets (Ft. Hannah Gossack)

        Today we're joined by Hannah Gossack — Megaphone USA's Head of Business Development who, unlike most e-commerce geniuses, boasts a unique insight into two very different types of business growth: big-box retail and rapidly-scaling e-commerce.

        After working with the likes of Hershey Co and Wholefoods, and then transitioning to a role where she's helped develop dozens of e-commerce brands, Hannah shares her take on:

        • What moves the needle when you're looking to transition from old-school to new school -
        • Marketing lessons learned from working with America's big brands -
        • Fast-tracking and bootstrapping e-commerce due to Covid -
        • Where to (and where not to) focus attention to grow your brand -
        • How e-commerce brands can learn from retail's mistakes -
        • The biggest differences between big brands and start-ups -
        • How to quantify and track data in traditional forms of marketing -
        • Why malleability is vital -
        • We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Hannah or Evan on LinkedIn.

          Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

          45 min
        • $10 Million in 3 Years — Building Australia's #1 Hemp Skincare Brand (Ft. Ollie Watts & Alex Roslaniec, Co-Founders, Hey Bud Skincare)

          After rocketing to $10 million in sales less than 3 years, today Evan Bryce is joined by Ollie Watts and Alex Roslaniec, two of the three masterminds behind Hey Bud Skincare — a wildly popular Australian hemp-based skincare brand.

          In this episode, we find out how Hey Bud made their first $100,000, the key moments that helped scale the business, their philosophy and hiring principles; and their approach to manufacturing, product development and creative testing.

          Boasting enormous learning on their journey to 100,000+ customers, the boys explore:

          • The first $100k story —
          • “Tripling-down” on one particular new platform —
          • Deliberate expansion from e-commerce to brick-and-mortar —
          • Approach to raising money —
          • Process & validation when launching new products —
          • The importance of both education and community —
          • Ollie’s steadfast 25% COGS ratio —
          • Essential manufacturing guidelines (dos and don’ts) —
          • Tips for a three-founder dynamic —
          • Software mentioned: 

            — OneClick Upsell —

            — Taboola —

            — LinkBy —

            We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Ollie, Alex, Evan and Max on LinkedIn.

            Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

            52 min
          • Building Businesses With Enviable Reputations — Outstanding Culture, Hiring Tactics & Core Values (Ft. Arjun Shukla, Megaphone USA CEO)

            Ask any of the employees who work with him and they'll yell it from the rooftops: the workplace culture Arjun has created is nothing short of astounding.

            Talking all things culture, Evan is joined again by Arjun Shukla, CEO of Megaphone USA whose value-led leadership style has seen him develop a  team that has become the marketing industry's most enviable workplace.

            Using strong philosophies as a springboard, Jun dives into:

            • How to hire the right people —
            • Challenging employees to unleash their greatest potential —
            • The "fix fix fix" mentality —
            • Importance of strong fundamentals —
            • Testing candidates' personalities pre-hiring —
            • Finding people who can enhance culture, not just fit in —
            • Never wavering from your mission and values, even if it means losing income —
            • ___

              We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Arjun and Evan on LinkedIn.

              Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

              37 min
            • Million-Dollar Mindset & Tactics — What It Takes to Grow from 0 to 120+ Employees

              A value-packed episode full of vulnerable learnings (successes, failures, regrets and reflections), Evan and Max unpack Megaphone's dramatic rise from start-up to multi-million-dollar superstar.

              The boys focus on actionable techniques that move the needle, and discuss how to develop the right mindset and assess priorities as you grow. First and foremost, however, they explain how to position yourself for continuous growth from day one with strong fundamentals.


              Here's what to expect:

              — Biggest learnings, challenges, failures and regrets along the way

              — The different stages of marketing your own business

              — Expanding your product/service range (and when to know you're ready)

              — Developing robust business models

              — Deep dives into every business stage (start-up, rapid growth, industry leader)

              We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max and Evan on LinkedIn.

              40 min

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