"The company that makes the most amount of intelligent tests wins." ...

In the Megaphone studio with Max and Evan, this episode dives into the wild world of creative testing, unpacking the processes, tactics, research, and analytics needed to test your creative ads. 

The jam-packed discussion, leveraging both Max's expertise and Evan's knowledge in the creative field, dives into a range of important topics such as:

— What kind of creatives can you test? (Videos, GIFs, images, headlines, landing pages, copy, etc.)

— On the flip side, what's NOT worth the time to test?

— What is "intelligent testing", and how to build a framework around it.

— The key metrics to look out for when running A/B tests.

— The research and analytics associated with intelligent tests.

— The value of building an "Asset Library" or "Creative Bank".

— The importance of video.

The bottom line? Ultimately, if you want to scale your Facebook ads, you need to test and keep testing. As Max puts it, "It's not just volume of tests, it's the volume of intelligent tests."

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

**Resources mentioned:**

In the Megaphone studio with Max and Evan, this episode dives into the processes and priorities we should consider when thinking about product development, whether it's your first or fifth product to market.

With plenty of gold to unpack, here's what to expect:

* Product validation: How can you tell that your idea is a good one WITHOUT committing to thousands of dollars worth of inventory?

* Finding areas of excitement, demand, and trending topics

* How to cleverly source and manufacture products

* Consideration of COGS (Cost of Goods Sold)

* Capitalising on community: using VIP FB groups and forums as focus groups

* The balance between vision alignment VS adapting to unforeseen customer demand

* Brand Vs performance — what's more important?

Mentioned tools, software and resources:

- Import Yeti (reverse-searches manufactures based on product)

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

“Is this a product people want? Is this a product people need? Or is this a product that qualifies as both?” — Richard Li.

In this intriguing chat, our own Max Hertan sits down with entrepreneurial genius and friend Richard Li to dissect Rich's path to success with TWO direct-to-consumer (DTC) companies: July (luggage) and Brosa (DTC furniture).

Rich grew July from $0 to $5 million in revenue in just 1 year; offers customers a 100-day trial and lifetime warranty, and ALWAYS meets his manufacturers in person.

Focusing on Rich's most profound DTC business learnings to date, here's what to expect:

— A brief chat about Rich’s story — coming to Australia; love of earning money, and learning from relationships with names like Groupon & eBay

— Unpacking business principles & company culture

— The right time to raise capital

— How to source the best products

— The keys to negotiating with manufacturers

— Why Rich still packs his own orders (occasionally)

— Prototyping and designing

— Working with PR agencies

— The battle of Brand VS performance

— Lowering Customer Acquisition Cost (CAC) via unpaid marketing channels

— Keeping travel-focused audiences engaged and staying relevant during COVID19

We hope you enjoy the conversation! Keen to join the discussion? Join our Facebook community: MegaMinds (E-commerce growth community). We'd love to hear from you! Feel free to connect with Max or Rich on LinkedIn too

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

In the Megaphone studio with Max and Evan, this episode dives into the thought processes, tactics, and research needed to not only find a product-market fit, but to continue growing your business after it's hit the ground running — positioning yourself to smash those goals of reaching $1 million+ in monthly revenue.

* The telltale signs of success — or, on the flip side, failure

* Tangible, actionable, and easy shortcuts to success

* Why Max suggests to not stress about brand at the outset

* Key metrics to focus on

* The number of companies you should research before running ads (hint: it's more than you think)?

* In-house marketing VS. outsourcing to an agency

* Factors to position yourself for rapid growth before starting out: product-market fit; competitor research; keyword analysis; trends, and research

* The importance of community

* What to do about competitors entering the landscape

* The most important thing to consider when building a website

With years of experience running a top-tier marketing agency, Max has recently put his skills, learnings, and money where his mouth is by co-founding his own rapidly-growing e-commerce business — reaching 350k in 6 weeks — and he brings plenty of first-hand knowledge to this fascinating discussion.

Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you!

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