"The company that makes the most amount of intelligent tests wins." ...

In the Megaphone studio with Max and Evan, this episode dives into the wild world of creative testing, unpacking the processes, tactics, research, and analytics needed to test your creative ads. 

The jam-packed discussion, leveraging both Max's expertise and Evan's knowledge in the creative field, dives into a range of important topics such as:

— What kind of creatives can you test? (Videos, GIFs, images, headlines, landing pages, copy, etc.)

— On the flip side, what's NOT worth the time to test?

— What is "intelligent testing", and how to build a framework around it.

— The key metrics to look out for when running A/B tests.

— The research and analytics associated with intelligent tests.

— The value of building an "Asset Library" or "Creative Bank".

— The importance of video.

The bottom line? Ultimately, if you want to scale your Facebook ads, you need to test and keep testing. As Max puts it, "It's not just volume of tests, it's the volume of intelligent tests."

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

**Resources mentioned:**