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SEO Deep Dive — Why SEO Matters, Common Misconceptions, and Does Clickbait Actually Work? (Ft. William Varney, Head of SEO @ Megaphone)
Evan is joined by William Varney, Head of SEO at Megaphone (Australia's #1 Digital Marketing Agency). As a former coding and web design expert, Will has a unique understanding of what it takes to grow a website's online footprint, and he shares plenty of actionable tips throughout this chat.
The boys explore strategies to cleverly harness SEO to grow your brand; take a step back and share why you need SEO in the first place, and unpack the most common mistakes people make when building their brand's online presence.
We also unpack topics like:
— The 80-20 rule with respect to SEO
— Keys to a successful SEO strategy
— Black Hat SEO, and why it won't work anymore
— SEO misinformation and misconceptions
— Clickbait: Does it actually work, or is it a short-term solution?
— Will's approach to learning.
Enjoying the content? Then, please, share the episode on your LinkedIn and send it to the one person who you think could really benefit from hearing about SEO!
Want to join the discussion? Message Evan or Will on LinkedIn.
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By Evan Bryce Riddle
5
33 ratings
Evan is joined by William Varney, Head of SEO at Megaphone (Australia's #1 Digital Marketing Agency). As a former coding and web design expert, Will has a unique understanding of what it takes to grow a website's online footprint, and he shares plenty of actionable tips throughout this chat.
The boys explore strategies to cleverly harness SEO to grow your brand; take a step back and share why you need SEO in the first place, and unpack the most common mistakes people make when building their brand's online presence.
We also unpack topics like:
— The 80-20 rule with respect to SEO
— Keys to a successful SEO strategy
— Black Hat SEO, and why it won't work anymore
— SEO misinformation and misconceptions
— Clickbait: Does it actually work, or is it a short-term solution?
— Will's approach to learning.
Enjoying the content? Then, please, share the episode on your LinkedIn and send it to the one person who you think could really benefit from hearing about SEO!
Want to join the discussion? Message Evan or Will on LinkedIn.