MegaMinds | eCommerce Growth + Personal Development

A Neuroscientist's Secrets To Behaviour Design — How to Create Good Habits To Thrive in Business & Life (Ft. Dr Kyra Bobinet, founder @ Fresh Tri)

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Based out of the San Francisco bay area, Dr. Kyra Bobinet combines business know-how with detailed neuroscience – giving her a truly fascinating, unique perspective on business and personal growth tactics.

Her decades in the medical field helped her understand the workings of the brain, and she's harnessed these learnings to help herself and countless professionals achieve their personal development and career goals.

She's the founder of Fresh Tri, a new-age app for health behavior change based on neuroscience principles.

Dr. Bobinet is also about to publish her second book on behaviour change and mindset called "Unstoppable Brain."


A wonderfully eye-opening chat, Evan and Kyra also dive into:

  • The link between consumer psychology and buying behaviour
  • Biggest myths in healthy habit formation
  • How to make good habits stick
  • How to STOP doing bad habits
  • Strategies for regaining control of your time
  • The importance of an iterative mindset and how it can be taught
  • The idea of "service leadership"

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    Want to join the discussion? Message ⁠⁠Evan⁠⁠ or ⁠Kyra on LinkedIn.

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    MegaMinds | eCommerce Growth + Personal DevelopmentBy Evan Bryce Riddle
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