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I share lessons which I have learnt from producing 280 podcast episodes, and reaching my own first milestone of 10,000 downloads. It's not the biggest nor most successful podcast but it's mine, and I think some of these considerations may help you if you are exploring podcasting to promote your course. 

1. Platform - I use buzzsprout.
2. Duration - I keep mine to sub 20 mins
3. Distribution - how to leverage the content
4. Audience - where they are and on what devices do they listen
5. Costs - kit (I use Røde NT, Beats, Descript, Hindenburg)

 

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