This day and age, it's all about the customer experience...or at least it should be in my opinion.

There's more competition than ever, people have more options than ever and the service/product that you sell is a commodity.

So how do you set yourself apart while not having to compete on price?

The customer experience.

I share with you a few real business examples of how it can be done...and why it's easier to sell a $70 Teddy Bear than a $15 Teddy Bear.