About Justine Dampt

Justine Dampt is a sustainability-driven entrepreneur, wellness advocate, and angel investor based in Dubai. Born and raised in France, her journey spans Paris, Montreal, Finland, Egypt, and the UAE, shaped by global experiences and a deep-rooted respect for nature, nutrition, and conscious living.

She is the founder of Shake Your Plants, also known as SYP or SIP, a functional hydration brand designed to make wellness simple, plant-based, and environmentally responsible. With products that use 99% less plastic and 99% less carbon than conventional beverages, SIP reflects Justine’s belief that sustainability should be accessible, transparent, and backed by science.

Beyond business, Justine is known for her resilience and honesty. She actively invests as a business angel in health and wellness startups, supporting founders who combine integrity, execution, and long-term vision.

About this Episode

In this deeply human and inspiring episode of the Matrix Green Pill Podcast, host Hilmarie Hutchison sits down with Justine Dampt to explore the intersection of entrepreneurship, sustainability, grief, and conscious leadership.

Justine shares her global journey from France to Egypt and ultimately Dubai, and how her early exposure to natural food and nutrition shaped her passion for wellness. She walks us through the creation of Shake Your Plants, revealing the realities of building a sustainable consumer brand from scratch, including a near-breaking moment when 80,000 product sachets had to be recalled just days before launch. Her story offers a rare behind-the-scenes look at resilience, transparency, and doing the right thing even when it is costly.

The conversation takes a powerful turn as Justine opens up about the loss of her daughter at birth in 2023, an experience that reshaped her identity as a founder and as a human being. She reflects on how community, routine, and purpose helped her navigate grief, and how leading with vulnerability has strengthened her team rather than weakened it.

From sustainable product development and B Corp values to angel investing, leadership through loss, and redefining success beyond growth alone, this episode is a reminder that building meaningful businesses is inseparable from building a meaningful life. Justine’s story is one of courage, integrity, and choosing to move forward with intention, even in the face of unimaginable hardship. 

 

2:59 - Plant-based living, it's kind of a very big term, you know. Like I think I have a passion for nutrition, I have a passion for wellness, and I do have a passion for what is out there in nature that can really make you thrive as a human being.

3:41 - We never really had like any kind of processed food at home.

4:13 - I went deeper and I realized the science and the nutrition science behind the food. And I did a health coaching training that really and a nutritionist course that really put word into what intuitively I've been growing up on.

6:55 - We have to find the right partner in terms of sustainability, in terms of like ingredients that took us to different countries and like different leads that finally materialized in 2022

10:14 - I think we have a very unique approach, which is a totally natural, no sugar, no preservatives, no fillers approach. We don't hide as well any ingredients.

16:33 - I always say to the team, like, whatever happened to us, I am 100% confident that with everything we've been through, we are unbreakable as a team.

19:29 - The most important quality is to be creative, to be able to do a lot with not very much, and to really think out of the box all the time. 

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