Keeping it Real with Gina Keeping

[281] Stop Trading Time for Money - The Business Model Shift That Changed Everything


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If your business needs you “on” 24/7 just to survive… we need to talk.

This episode is part 3 of the Burn the Rule Book series, where I’m pulling back the curtain on the exact shifts that helped me go from fully booked (and fully burnt out) to building a freedom-focused business I actually want to run.

Today’s shift?

👉 Your business model — and what happens when you stop trading hours for dollars and start building something that works without you constantly delivering.

Whether you're a brick-and-mortar business owner wondering how to scale beyond your physical space, or you're new to business and thinking, “Can I even start with a course?” — this one’s for you.

  • The hidden trap of time-for-money models (even the ones that look “scalable”)

  • Why your business model might be blocking your freedom — and what to do about it

  • What leverage actually means — and how to build it in without burning out

  • How even brick-and-mortar or brand-new businesses can start with a course


🎧 If you’ve been quietly asking, “Is this really sustainable?” — you’re not alone. And you’re not stuck.


💛 Want to go deeper?

My brand-new Course Creator Bootcamp is now open for the beta round — and this is your invitation.

This is where I help service-based entrepreneurs (and yes, brick-and-mortar biz owners too) turn their brilliance into a scalable course that frees up your time, increases your income, and supports the life you actually want.

✨ Half-price ✨ Full support ✨ Limited seats ✨ Curriculum brain in your back pocket 😉

If there are any seats left, snag one HERE.


Let’s build a business that works for you — not the other way around.

Subscribe, leave a review, and I’ll see you next week for Shift #3!

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Keeping it Real with Gina KeepingBy Gina Keeping

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