Let me guess… you’ve thought about creating a course before, right? But then that little voice pops up and says, “Yeah but… I have no idea what I’d even teach.”

Sound familiar?

If you’re nodding along, you’re going to love this episode.

I’m sharing how can you find your secret sauce and help you see something most people completely miss

By the end, you might just feel that spark… the one that says, “Wait a second… maybe I really could create a course.”

🎧 Hit play and let’s find your secret sauce together.

Ready to actually build your course?

If you’re feeling that spark, don’t wait—there are only a few spots left in the beta round of Course Creator Bootcamp starting this September.

When they’re gone, they’re gone… and I’d love for you to be in this with us.

👉 [Click here to snag your spot.]

If your business needs you “on” 24/7 just to survive… we need to talk.

This episode is part 3 of the Burn the Rule Book series, where I’m pulling back the curtain on the exact shifts that helped me go from fully booked (and fully burnt out) to building a freedom-focused business I actually want to run.

Today’s shift?

👉 Your business model — and what happens when you stop trading hours for dollars and start building something that works without you constantly delivering.

Whether you're a brick-and-mortar business owner wondering how to scale beyond your physical space, or you're new to business and thinking, “Can I even start with a course?” — this one’s for you.

• The hidden trap of time-for-money models (even the ones that look “scalable”)

• Why your business model might be blocking your freedom — and what to do about it

• What leverage actually means — and how to build it in without burning out

• How even brick-and-mortar or brand-new businesses can start with a course

  
  

🎧 If you’ve been quietly asking, “Is this really sustainable?” — you’re not alone. And you’re not stuck.

💛 Want to go deeper?

My brand-new Course Creator Bootcamp is now open for the beta round — and this is your invitation.

This is where I help service-based entrepreneurs (and yes, brick-and-mortar biz owners too) turn their brilliance into a scalable course that frees up your time, increases your income, and supports the life you actually want.

✨ Half-price ✨ Full support ✨ Limited seats ✨ Curriculum brain in your back pocket 😉

If there are any seats left, snag one HERE.

Let’s build a business that works for you — not the other way around.

Subscribe, leave a review, and I’ll see you next week for Shift #3!

Burn the Rule Book Series — Part 2: From Hustle to CEO Energy

Let’s get one thing straight: You’re not lazy. You’re not unmotivated. You’ve just been operating from hustle-mode for so long… you forgot there’s another way to build.

In this episode, I’m pulling back the curtain on the first big shift that helped me go from overworked and overbooked to running a business that actually supports my energy, creativity, and freedom.

This isn’t just a mindset pep talk. It’s a deep dive into how your identity, beliefs, and nervous system wiring might be keeping you stuck in hustle — even if you say you want more ease.

We’ll explore:

✨ Why hustle became your default (and how to unwind it)

✨ How to identify your personal hustle triggers + rewire them ✨ What leading like a true CEO actually looks and feels like

🔥 Spoiler: Hard work isn’t your problem. Hustle becoming your norm is.

If you’re ready to start leading smarter instead of just pushing harder, this one’s for you.

PS: Doors are officially open to my brand new live course! It’s designed to help you turn your brilliance into a scalable offer — with support, structure, and zero burnout vibes.

✔️ Founding member perks, spicy beta pricing, and super limited seats.

✔️Head to [ginakeeping.ca] to grab your spot before it fills!

Episode Summary:

Welcome to the first episode of Burn the Rule Book — a no-fluff, real talk series about what it actually takes to build a freedom-focused business that works for you.

Today, I’m bringing you behind the scenes of my own journey — from juggling a full roster of 1:1 clients while still teaching full-time, to realizing that no amount of hustle could get me the life and business I truly wanted.

I share what finally made me shift, the identity I had to let go of, and how building a scalable offer changed everything.

If you're feeling maxed out and wondering how the heck you're supposed to grow without adding more to your plate — this one’s for you.

In This Episode, You'll Learn:

• What booked-out but stuck actually looks and feels like

• Why I resisted building scalable offers — and the identity I had to release

• How I brought my background in teaching + curriculum design into the online space

• The moment that changed everything (and why asking better questions is the key)

• 5 powerful reflection prompts to help you assess if your current business model is actually supporting your vision

• What really happens when you stop being the busiest employee in your business and step into your CEO era

Doors Open July 14th — And You’re Invited.

My brand new course program — designed to help you turn your expertise into a scalable, freedom-focused offer — is officially opening its beta round on July 14th.

✨ Here’s what you get as a founding member:

• Investment half of the original price

• Limited spots

• Personalized support from me as we build it together

• No guesswork, no tech stress, no doing it alone
  

🎟️ The waitlist is officially open — and those on it get first dibs before this offer goes public. Go to [insert link] or click the link in the show notes to save your spot.

If you’ve ever felt like your brain is moving in 14 directions while your to-do list keeps growing… this one’s for you.

In this episode, I’m sharing what it’s really like running a business with ADHD—and how I’ve built a successful (and sustainable) business not by fixing myself, but by giving myself the tools I need to thrive.

We’re getting into:

• The behind-the-scenes of what ADHD looks like in business (the good, the messy, the magic)
  

• The exact systems, routines, and mindset tools that help me stay focused and consistent
  

• Why structure doesn’t box me in—it actually frees me
  

• What I’ve learned about energy, dopamine, and nervous system regulation (and why they matter more than any strategy)
  

• 4 fun, practical ADHD hacks that actually work in real life (yes, putting your shoes on is one of them)
  

I’m not here to tell you it’s easy. I’m here to tell you it’s possible. And that you don’t have to do it the traditional way to be successful.

If your brain works differently, you’re not broken—you’re just meant to do things differently. And that gets to be your superpower.

JOIN THE WAITLIST

If you’ve been saying, “There has to be a better way to make money without running myself into the ground…”

There is. And it starts here.

I’m opening the doors to Course Creator Bootcamp — a brand-new program to help you build and launch a freedom-focused digital course that finally stops the trade-your-time-for-money cycle. This is a one-time beta round, and spots are limited.

And the best part? It’s 50% off and built for real life — no course idea needed, no tech panic required.

Ready to create something once and sell it again and again?

Join the waitlist here before the spots disappear.

Let’s be real—selling brings up a lot for women.

The shame. The fear. The “who am I to charge for this?” If you’ve ever poured your heart into a post or offer that didn’t land and thought, “Maybe I’m just not cut out for this…”—this episode is for you.

In this powerful behind-the-scenes-inspired episode, I’m sharing the truth about why selling feels so hard (spoiler: it’s not what you think), and how to shift the story so you can confidently share your gifts, serve deeply, and get paid doing what you love.

We’re digging into:

• Why your “sales struggle” might be a deeper mindset loop

• The truth about shame, judgment, and women playing small

• The two key pieces that will instantly shift how selling feels

• A reframe that will help you sell from a place of truth, not pressure

• A simple exercise to rewrite your sales story today
  

If you’re ready to stop shrinking, start selling with heart, and build the kind of business that lets you serve and stay—you’re going to love this one.

And yes… I’ve got something coming that’s going to help you turn this spark into strategy. Stay close. 👀

Here’s how you can go deeper:

• Share it on your stories and tag me @gina_keeping – I love seeing your takeaways!
  

• Leave a quick rating + review so more women can find this work
  

• Stay tuned—something big is coming to help you simplify your offer, clarify your message, and sell like a CEO without selling your soul

We don’t talk enough about what it really takes to build wealth, leave the 9–5, and create a business that actually feels good to live in.

Spoiler: it’s not shiny. It’s not always pretty. But it works.

In this episode, I’m sharing the three unglamorous, ego-humbling, behind-the-scenes moves that helped me build the foundation of my freedom. I’m pulling back the curtain on the paper routes, the budgets, the sacrifices—and why I chose alignment over aesthetics every single time.

You’ll hear the honest truth about what it means to build quietly, stay rooted in your vision, and do what most people won’t… so you can live the life most people don’t.

Whether you’re in the messy middle or feeling misaligned with the success you’ve already created—this one’s for you.

• A permission slip to slow down and build smart

• A reminder that you’re not behind

• A powerful nudge to stop performing and start owning your growth
  

This is your episode.

🎧 Press play, take notes, and remember—you’re not alone in the unsexy middle.

📩 DM me your takeaway or share the episode with a friend who needs it. 👇 Ready for more support? Come join me inside The Business Circle where we build aligned businesses—with heart, strategy, and soul.

Today I’m joined by the incredible Danica Benoit — a kinesiologist, registered massage therapist, and mindset coach who went from burnt out and employed to self-employed, fully booked, and building a business that actually feels good to run.

Danica is a member of The Business Circle, and in this episode, we dive into what it really took for her to go from constantly pouring into everyone else, to finally creating space for herself — her vision, her boundaries, her next level.

She shares the internal shifts and external steps that helped her go from stuck to soaring. This conversation is full of real talk, grounded wisdom, and the kind of energy that reminds you: If she can do it, so can you.

If you’ve been in a season of overthinking, burnout, or “I know I’m meant for more but don’t know where to start” — this episode is for you.

About Danica:

Danica offers integrated kinesiology and massage therapy services with a focus on pain management and injury rehabilitation.

She's been self-employed for the last 7 years and has a thriving in-home clinic, and while her private clientele caseload is full, she now offers practical skills training opportunities through KMTT Academy, a continuing education initiative, geared towards helping other Kins and RMTs build successful practices and businesses for themselves!

You can find Danica and more information about KMTT Academy online at www.KinesioMassageTherapy.com, or on FB/Instagram @KinesioMassageTherapy :)

Feeling the itch to join the Business Circle? Join us HERE. 

In this episode, we talk about:

“This is just who I am.” Ever said that before?

Whether it’s about being “bad at tech,” not showing up online, or avoiding visibility like it’s the plague—we all have stories we tell ourselves to stay safe.

But what if that sentence is the very thing keeping you from the business (and life) you actually want?

In this episode, I’m breaking down the sneaky, subconscious ways we cling to old identities—and how those stories can quietly sabotage your growth.

We’ll talk about the fears behind it, why we resist change so much as adults, and how to shift from stuck to expanding… even if you’re scared (or still figuring it out).

If you’ve been playing small, doubting your capability, or telling yourself “I’m just not that kind of person”… this one’s for you.

• Why “this is just who I am” is one of the most dangerous things you can say in business

• How your identity is shaped by environment, not fate

• The real fears hiding under the surface (spoiler: it’s not just about failure)

• Why it’s totally okay to be a beginner—and how to reframe the way you see yourself

• How to move from self-protection to self-leadership without losing who you are

  
  

  Quote to remember:

“You’re not stuck. You’re just repeating a version of you that no longer fits. It’s time to decide who you’re becoming.”

Links & Resources:

• Take the Business Growth Quiz to discover your stage and what to focus on next: TAKE IT HERE
  

• Want support to evolve into your next-level self in business and life? Check out the https://thebusinesscircle.ca/https://thebusinesscircle.ca/, it’s where all the business magic happens.

• Let’s connect on Instagram: @gina_keeping

  
  

💌 Loved this episode?

Leave a rating or review—and send it to a friend who needs this reminder. You never know who’s clinging to a story that’s no longer serving them.

Think you have a great offer idea?

Pause. Before you hit “launch” on anything—there are three questions you have to ask first.

In this short but spicy episode, I’m walking you through the 3 most important questions to ask yourself before creating a new product, service, or offer—so you don’t waste time building something that flops, burns you out, or feels totally misaligned with the business (and life) you’re actually trying to build.

We cover:

✨ Why offers flop even when the idea is “good”

✨ The difference between symptoms and root causes (and why it matters)

✨ How to sell transformation, not features

✨ What to ask yourself before choosing a strategy like a challenge, webinar, or funnel

✨ And how to make sure your offer is aligned with your energy, your capacity, and your values

Whether you’re just starting out or refining your next signature offer, this episode is your clarity checkpoint before you build something that ends up owning you.

Because irresistible offers? They’re built from clarity, not chaos.

 Links & Resources:🎧 Listen Now + Share

• Want help mapping out your next offer or offer suite? DM me @gina_keeping

• Ready for a coaching container that supports aligned action + sustainable growth? Join The Business Circle
  

If this episode hit home, share it with your biz bestie or tag me @gina_keeping on IG stories—I love seeing your takeaways!