Is there such a thing as joyful marketing? For those of you who find the whole ordeal incredibly frustrating, the phrase can sound like an oxymoron. But by the end of this episode, Paul Higgins’ guest will have you think otherwise. M. Shannon Hernandez was a university professor that helped people with writing. Now, she takes that passion to help people put joy in their marketing. Yes, marketing can be enjoyable when done right. Still skeptical? Join in and let the ultimate joyful marketer change your mind and your whole relationship with marketing forever.

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