Paul Carr, CEO of Welo Global, joins SlatorPod to talk about the company’s strategic repositioning, continued AI investment, and evolving demand in the language solutions industry.

Paul notes that the company has narrowed its focus to a few core areas and reorganized around client segments. He adds that client centricity and specialization have been central themes, alongside increased investment in AI and data engineering.

The CEO highlights that two-thirds of Welo Global’s revenue now comes from outside of traditional localization departments. He says the business increasingly serves content owners such as legal teams, clinical managers, and AI labs.

Paul describes the launch of Welo Global as a branding shift to reflect this broader scope. He explains that the new structure includes five client-facing brands tailored to specific industries and use cases, including Welocalize, Welo Data, Welo Life Sciences, Park IP, and Adapt.

The CEO emphasizes that AI has driven major change, particularly through the development of the company’s Opal platform. He says the system delivers significantly higher-quality output than traditional machine translation by using agentic workflows and enterprise-specific data.

Paul argues that localization ROI is difficult to isolate because it is usually part of broader investments like sales and marketing. He suggests simplistic ROI models risk undermining credibility.

He concludes that demand remains strong and success will depend on adapting quickly, building new capabilities, and maintaining a culture that embraces continuous change.