Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, after a well-earned week off, Helen and Armando are back to break down how political attacks work. After Kemi Badenoch landed a blow on Keir Starmer calling him 'a lawyer, not a leader', we look at what makes a political attack potent, and crucially, what makes them flop.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Helen and Armando are delving into the email inbox to find out which political phrases have been driving our listeners to distraction.

Strong Message here will be back on the 16th January at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

In a year where Labour secured a 'loveless landslide' in the UK and Trump sealed his return to the White House, Helen and Armando will be 'laser-focused' on their 'mission' to skewer the use and abuse of political language. From 'freebies' to 'fascism', 'weird' to 'working people', all of the strong messages that helped Make 2024 Great Again will be put under the microscope.

A witty, illuminating exploration of the verbal tricks of the trade from two people both mesmerised and baffled by our political discourse. Helen and Armando will identify the worst political doublespeak, discover where it comes from, examine why it spreads - and look at what effect it has on the rest of us.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Helen and Armando are having a splash around in the tepid bath of managed decline. When does a phrase become accidentally too evocative? What is the remedy to a tepid bath? And is the desire for 'start up culture' within the government the right thing?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, following Keir Starmer's 'Plan for Change', Helen and Armando look at what a reset actually means. From Jaguar's rebrand to Miliband's Ed Stone, do resets work?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

Following Louise Haigh's resignation and Matt Gaetz's withdrawal from his Attorney General nomination, both said they were 'becoming a distraction', so Helen and Armando dig into the language of the political resignation. Looking at interesting resignations through history, Helen also codifies the archetypes of political resignations, and Armando tells us about seeing a high-profile sacking in real time.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

We have a listener mailbag special coming up, so if you have any correspondence for Helen and Armando, email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, we get into the world of political apologies. Why does Starmer keep insisting he makes no apologies for things that no one is actually asking him to apologise for? Is saying something is 'regrettable' really an apology? And why has Mark Zuckerberg decided to stop apologising for Facebook?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Helen and Armando spend some time trying to understand the 'deep state', and why it's caught on as a political attack.

What's the difference between The Movement and The Blob? And who is draining the swamp of what? And is it just a convenient thing to blame for your inability to get things done?

Also, you'll find out what music they play in Stalin's bunker as you turn the key to initiate nuclear war.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, as the Democrats lick their wounds, and Kemi Badenoch looks to rebuild her party, we are talking about politicians in 'listening mode'.

Who are they listening to? Why weren't they listening sooner? Is it a tick-box exercise, or do they make meaningful changes based off their listening?

They also look at Wes Streeting's big public consultation on the NHS, and Elon's plans to 'crowdsource' policy from the US population.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.

Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Trump has made his way back to the White House, but will he Make America Great Again? What does that phrase really mean? And how did it become the enduring political message of our times?

Helen and Armando examine how political reporters struggle to get answers, and what the effect of this election campaign will have on political language for years to come.

A longer version, where Helen theorises on wrestling's impact on the world of politics, and Armando confesses the role he played in securing Trump's victory, is available on BBC Sounds

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at [email protected]

Sound Editing by Charlie Brandon-King

Produced by Gwyn Rhys Davies.