There are many different ways to be in business. But you do have to sell something.

What you sell, who you sell it to, and how it helps them are all important things to think about.

There's no right, or wrong, or even necessarily better business model—it's all going to depend. Some business models work better for different businesses.

I find that a lot of people don't have a good grasp on their own business model, so I feel it's an important conversation to have. A lot of people need clarity on this topic.

We talk about examples of different business models and go over the pros and cons of half a dozen of them.