In this AHDB Food & Farming episode, catch up with John Bates as he talks about our new summertime BBQ campaign, Fire up for summer. We're encouraging Brits to elevate their barbecues with an array of inspiring recipes featuring a range of cuts – from BBQ classics like sausages and burgers to beef, pork and lamb steaks.

Led by our talented apprentices, Chris Gravett and Haydon Davis - they've done a fantastic job of creating a digital campaign to inspire consumers to use premium cuts, showing off the ease and versatility of cooking with red meat.

In this episode, you will hear from: 

Greg Emmerson, MasterChef 2018

Sue Stoneman, South West Home Cook of the Year 2017 & 2016 

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This episode was produced and edited by Aisha Shabnam, Marcomms Executive (Pork).