The 20% Podcast with Tyler Meckes

284: The Customer-Centric Mindset with Jay Nathan (CEO of Balboa Solutions)


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This is one of my favorite conversations that I wanted to replay this week. If you are in any post sales Customer Success, or Account Management world, you have most likely heard of this week’s guest. This week’s guest started his journey studying Information Systems and Software Engineering before making the shift into Professional Services, Support, and Customer Success. 

At the time of recording, he was an Executive VP of Corporate Market and Chief Customer Officer at Higher Logic. Now, he is the CEO of Balboa Solutions, where they help their clients maximize the value of the Pendo platform to power adoption, enablement, and user analytics.

This week’s guest is the heart of Mount Pleasant, South Carolina, Mr. Jay Nathan. In this week’s episode, we discussed:

  • Customer Centric Mindset

  • Natural Curiosity For Customers

  • Lessons From Duke Energy (Large Enterprises and Heavy Process)

  • The Start of The Largest CS Community

  • Using Your Own Product

  • Much More! 

Please enjoy this week’s episode with Jay Nathan.

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I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! 

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The 20% Podcast with Tyler MeckesBy Tyler Meckes

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