Sourcing great products is clearly vital for a physical product based business.
That said, it's vital that it's part of a logical overall business building process.
Michael covers this and more including:
* Why sourcing can't save you from poor market research
* Why having a clear target market is critical
* Why the overall business building process is more important than any single part of it.
* What the main focus needs to be of your sourcing process
Links mentioned:
Shawn Twing
Private Label Process (overview and pre-order offer info)
Our Free 4-part Video overview of Amazon business building:
Private Label Class
Watch How to Source for Amazon - Overview of our Process