Marketing for Designers with Masha Koyen

#29: 3 biggest marketing mistakes designers make - Nancy Ganzekaufer

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Are you undervaluing your services and burning out with too many clients for too little profit? Then this episode is definitely for you! I sit down with Nancy Ganzekaufer, my client who also happens to be a top business coach specializing in interior design, reveals the most common marketing mistakes that hold designers back. 

Nancy shares powerful insights on why setting healthy boundaries and charging what you’re worth are essential steps to building a profitable business. She also dives deep into the importance of niching down—how focusing on a specific area of expertise can make you the go-to designer in your field and simplify your marketing efforts.

Nancy told me about her Profit Insiders Academy, a program that not only helps designers master their pricing and service models but also offers personalized coaching and support. 

This episode is packed with actionable advice that can transform the way you market your interior design business, ensuring you attract the right clients and create a sustainable work-life balance.


Key takeaways:

  • Learn why many designers undercharge and how it negatively impacts their business and personal life.
  • Discover the importance of setting boundaries to maintain a healthy work-life balance.
  • Understand how narrowing your focus can make you an expert in your field and simplify your marketing strategy.
  • Explore how Profit Insiders Academy, comprehensive coaching program can help you charge what you’re worth and scale your business.

    • Memorable quotes:

    • "The most successful people in the world say 'no' more than they say 'yes’. So having boundaries is key? Decide how much money you want to make." 
    • "Niche is rich, and broad is broke. Everyone's marketing too broadly. When I niched down to speak to exactly who I wanted to work with, suddenly my business opened up."
    • "Your money story is what's dictating a lot of the way you're charging right now. How did you grow up? What messages about money did you grow up with? Did you grow up with money, without money? What messages did your parents teach you?"


      • Resources Mentioned:

      • Profit Insiders Academy - Details on Nancy’s program designed to help you run a more profitable and sustainable interior design business.


        • Connect with Nancy Ganzekaufer:

        • Profit Insiders Academy - details on Nancy’s program designed to help you run a more profitable and sustainable interior design business.
        • Website
        • LinkedIn
        • Instagram

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          Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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            Marketing for Designers with Masha KoyenBy Masha Koyen
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