This Episode, #29, has been prompted by my own life recently! Another Pure Tactics, Nitty-Gritty on Keeping your Amazon Business alive when you are very busy with other things, whether work, family or health issues.

SHOW NOTES FOR EPISODE #29 -  

A. Principles:

Mentality

Never say die- fall forward!

remember your “REASON WHY”

respond to reality - clear the desks/eliminate work or activities to run your business if you need to (or make a hard choice and stop doing the business!)

Time - 80/20

if time is short, 80/20 is even more important

daily checkin is vital unless you’re actually ill or something.

Use email templates

B. Daily tasks

check sales stats - no. units, price

are Amazon ads running?

Has a sale on a product just finished?

if sales drop off a cliff, investigate

check customer service emails

chase up any supply chain issues

emails

double check price

do you have a sale on? If so make sure it’s still on sale!

check amazon ads still running

check amazon ad spend.

If in launch mode, ACoS>100%, take bid down or just Pause campaign or ad group

if in profit mode, ACoS>Gross Profit  =same action

C. Weekly tasks

double check price

do you have a sale on? If so make sure it’s still on sale!

check amazon ads still running

check amazon ad spend.

If in launch mode, ACoS>100%, take bid down or just Pause campaign or ad group

if in profit mode, ACoS>Gross Profit  =same action

D. Firefighting

MARKETING

giveaways/voucher codes (emails)

Amazon ads - if not running, check re card

SUPPLY CHAIN

product not being made by supplier on time

defects discovered in large nos by FBA Inspection or other

Held up at FBAI

UPS handoff mistakes by FBA Inspection or other

Amazon Hazmat - seller central

Problems getting products ready to sell by Amazon  - seller central

CUSTOMER SERVICE

product defect big problems

1 star reviews

other

FINANCES

Almost out of money for the whole business?!

Analyse why. Out of money=game over so this is the #1 issue of any business!

get a loan, OR  inject equity capital

not enough money in the account linked to Amazon ads

Meeting payments on loans etc.

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