Soul & Science: Fast Forward Your Marketing Mind

#29: AU Holdings Founder Bing Chen | Using Your Platform to Lift Up Others


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To this day, investor, founder and dreammaker, Bing Chen fondly recalls his first big-screen experience. It was “Beauty and the Beast” and the movie, along with the Disney brand magic to make dreams come true, have inspired Chen’s own prolific suite of businesses: AU Holdings, a family of companies that incubates and invests in creators; Gold House, a collective of multicultural leaders who bring equity to multicultural communities through strategic investment and promotion; and Aum Group, a premier multicultural film fund. True to this era’s version of dream-making, Chen’s early career at YouTube was to develop and market online creators–and he has gone on to build influential audiences and support global feature films.

In this episode you’ll learn:
  • The hardest thing in the world is to be a digital creator
  • If you have a platform, you have a responsibility
  • Let your managers run their own teams but align around strategy and run air-cover for each other
  • The difference between achieving success and being truly successful is relentlessness
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Soul & Science: Fast Forward Your Marketing MindBy Mekanism and Jason Harris

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