This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels.

Check out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI.

Here a nice picture of a happy red car :) - https://bit.ly/3hCNJzY.

Check out Dan's new blog Danalaytics and sign up the the mailing list to get his new posts as soon as they are published - https://bit.ly/3CbhBga.

In other news, Dan gets blogging and Dara goes classical!

Check out on LinkedIn:

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email [email protected] or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/3hzjd9V.

The post #29 Can you track offline marketing in GA? appeared first on Measurelab.