Is the best way to innovate to bring people from different disciplines together? This week on the show, Dr. Aaron Massecar joins Shawn & Ivan to speak about his work in fostering innovation, where things are going, and the changing demands of consumers. Aaron recommends How to Win Friends and Influence People by Dale Carnegie (amzn.to/38zyL77), Thinking Fast and Slow by Daniel Kahneman (amzn.to/38A07Ku), and Nicomachean Ethics by Aristotle (amzn.to/3aCYltO). Learn more about the Translational Medicine Institute at tmi.colostate.edu.