Episode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing messages is highly important.

Dhavan's insights help brands understand how framing messages can make our break audience perspective and connection with a market.

Listen and subscribe to the podcast on your favorite platform:

Apple Podcasts Google Play Music Spotify iHeartRadio

Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn

boelterlincoln.com