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Marketing IQ episodes
- 42. Tajma Hall + 100 years of Milwaukee Mitchell International Airport
Episode 42 features Tajma Hall, marketing and public relations coordinator. Tajma talks about ways Milwaukee Mitchell International Airport is celebrating its 100 years of continuous service. Listen how Tajma's background as a journalist serves her well in promoting this milestone anniversary for the airport.
Follow Milwaukee Mitchell International Airport on social media channels @mitchellairport.
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28 min - 41. Devin Eichler, Crafty Cow + Going Viral
Episode 41 features Devin Eichler, owner of Crafty Cow. Devin talks about their viral moment on social media - courtesy the Chicken Caesar Wrap - and how the brand took advantage of the newfound visibility. Listen in to hear how Devin and team put the focus on its people to keep the momentum going.
Follow Crafty Cow on social media channels @craftycowwi.
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39 min - 40. Jay Stock, Storytelling in Branding + Tribute Brewing
Episode 40 features Jay Stock, general manager of Tribute Brewing Co. Jay tells us how his Eagle River brewery stops the scroll on social media platforms with truly chilling content, as well as the stories behind some of the names Tribute brews.
Follow Tribute Brewing on social media channels @tribute_brewing.
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30 min - 39. Jesse Hieb, Heat Haven Sauna + The Why Behind the Brand
Episode 39 features Jesse Hieb, co-founder of Heat Haven Sauna. Starting a new experiential businesses is a tall task. Jesse tells us about what inspires him to deliver the best quality for Heat Haven guests, while also spreading the word through select marketing channels.
Follow Heat Haven on social media channels @heathavensauna.
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35 min - 38. Beth Gleesing, ART 64 + Discover Wauwatosa
Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the Wauwatosa Village an art community epicenter for at least one weekend every June.
Follow Discover Wauwatosa on social media channels @discoverwauwatosa.
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26 min - 37. Mike Desisti on Photojournalism Ethics + Award-Winning Photos
Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he'll never use it. Find out why!
Follow Mike De Sisti on social media channels @mdesisti and check out his work at the Milwaukee Journal Sentinel.
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22 min - 36. Scott Winklebleck, Website Design Trends + Tajin on Melon
Episode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should say goodbye in 2024 and how new technology is influencing new trends.
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26 min - 35. Dick Knapinski, EAA AirVenture Oshkosh + PR's 3rd Party Endorsement
Episode 35 features Dick Knapinski, the director of communications for Experimental Aircraft Association (EAA). Want to know how EAA pulls off a 600,000+ person event in Oshkosh, Wisconsin every July? Interested to hear how EAA markets this global event and its local museum? Here's your chance.
Follow EAA on social media channels @eaa.
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40 min - 34. Foul Mouth Creative + Advertising that Sticks with You
Episode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel talk about what makes good creative and the inspiration they derive from pigeons.
Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative.
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23 min - 33. Foul Mouth Creative + Being a Complex, Weird, Wild, Wonderful Human
Episode 33 features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 1, Jourdan (a former B+L intern) and Rachel share their journeys in the agency world to what it's like to running their own indie agency in a traditionally male-dominated industry.
Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative.
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26 min
About Marketing IQ
From the publisher's feed
Boelter + Lincoln hosts Drew and Ken talk with guests about their personal career triumphs and failures that helped shape their marketing strategies today.