BE a Rookie. Cassidy Wendell is the founder of The Wellness Rookie, a health and fitness blog that was created as an outlet for her emotional needs. After the positive feedback from her 1st post, Cass realized the definite need for real and relatable advice from a real and relatable person. We talk to @thewellnessrookie_ about venturing into an online business, her top tips for launching a personal brand, and finding a life she loves in a non-fairy tale way. Get show notes and downloads at beautifullyequipped.com/podcasts