In this episode, John Ferguson cautions sales guys and closers against letting their well-intentioned lofty promises turn into their liability. Certain clients who are needier than others could end up expecting a lot more than what is set out in a program. They could start thinking that something is much easier than it actually is.

Recounting his own experience with sales over the last 20 years, John maintains that your effort should be to help the clients obtain the knowledge, the systems, the process to get the results for themselves, rather than them being dependent on you all the way. Don’t bite off more than you can chew - just help them leverage the system. --- Join, work with, and interact with closers just like yourself at http://bit.ly/siqfury