Summary

An effective sales and marketing strategy needs to consist of more than just social media. Direct outreach and lead management is a crucial part of the process especially if you are a business to business service provider. Find out why and how in this episode.

3 nuggets of wisdom

• Remember that your connections are real people not just numbers
• It still pays to pick up the phone
• It’s not the method of outreach you use but your approach to using it. No marketing channel is always bad and no channel is always good, it depends on your approach.

Recommended Resources

• Selling to Corporates – Jessica Lorrimer
• Sandler Training – Chris Davies
• The 6P Launch Planner

CRM tools;

• Bitrix24
• Pipedrive