The Launch Strategist

Summary

In this episode, Katrina delves into what a launch is, the nuances may surprise you.

Few nuggets of wisdom

• Why a launch isn't just for businesses starting up but equally as valuable for businesses ramping up for an exit.
• Why a launch isn't just about promotion
• The 6 components of a successful launch

Recommended Resources

6P Launch Planner

The Launch Lab

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services

Summary

Launching can be exhausting and seem quite draining however, mostly when planning there's no room to accommodate our person - essentially planning like we're robots or in ideal situations. In this episode, Katrina discusses another factor that'll facilitate a holistic launch: Taking our disposition and feelings into consideration when planning a launch and offering tips on how to manage stress or manage a launch for when it gets overwhelming.

Few nuggets of wisdom

• Put things into perspective: Your launch is important but it's not your life.
• Pace yourself: It takes time to build a strong foundation there's no rush in building something that'll outlive you.
• Protect your relationships as you build or grow: where necessary include the people most important to you.
• Be patient with yourself and understand that mistakes are opportunities to learn.

Recommended Resources

6P Launch Planner

The Launch Lab

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services

Summary

In this episode, Katrina gives important tips to consider before launching. She tackles questions that'll help you consider whether to run a software or service-based business. The key questions she offers will help any entrepreneur tick all the requisite boxes needed to scale - from starting a business that means something to you to one that aligns with your personality and the demographics of your target market.

Few nuggets of wisdom

• It will be easier to run a service business if the delivery process is complex.
• Consider what your target audience will prefer in terms of interaction.
• What resources do you have? - a software business is easier to scale but requires more time and money while a service run business requires less time and money but it's more difficult to scale.

Recommended Resources

6P Launch Planner

The Launch Lab

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services

Summary

Join Katrina on her return from her hiatus as she illuminates what success is and how we can measure success when it comes to a launch from a holistic lens. She also discusses in detail what she calls the 6p's and how to measure the right metrics of success.

Few nuggets of wisdom

• Your launch should align with the vision you want to support; make it authentic to you.
• Your launch should reflect you, empower your team and please your clients.
• Proving viability is key; validate your business idea and offer.
• Long term growth should be the ultimate goal -set your foundations and processes right.

Recommended Resources

6P Launch Planner

The Launch Lab

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services

Summary

Hear from Lisa Bent, author of the brilliant book Symona's Still Single, discover how Lisa successfully launched her book during the pandemic and is making waves across the media.

Few nuggets of wisdom

• All you have to do is show up. 
• With freedom of speech comes a level of mindfulness with what you are saying. Having a level of awareness that what you are saying has an impact.
• Have an aggressive strategy, be as clear as possible about what it is that you want to do. Don’t put yourself under unnecessary pressure. 

Recommended Resources

6P Launch Planner

Planning Class

How to connect with Lisa Bent

Website - Lisabent

Buy the book - Symona's Still Single

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

This episode is a live case study on how Fidelis Shonde successfully launched Grace to the Humble during the pandemic, a quality casual wear brand with a mission to help end homelessness in the UK. Be inspired and learn invaluable launch lessons that will energise you to get your idea off the ground, even in a pandemic!

Few nuggets of wisdom

• Sometimes you just have to take the first step.
• It’s a matter of discipline. Looking at how you are spending your day, when we look at how we really spend our day, we will be surprised at how much time we have available.

Recommended Resources

6P Launch Planner

Planning Class

How to connect with Fidelis Shonde

Website - www.gracetothehumble.co.uk

Instagram - Gracetthumble

Twitter - Gracetothehumble

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

This episode is a live case study in how Jonathan Self launched Cultivating Wonder successfully during this pandemic. Be inspired and learn invaluable launch lessons that will energise you to get your idea off the ground, even a pandemic!

Few nuggets of wisdom

• Learn how to assemble a launch team to accommodate rapid growth
• The importance of journaling and getting your ideas out of your head and on to paper
• Be alert to the people around you who can help you achieve your goal

Recommended Resources

6P Launch Planner

Planning Class

How to connect with Jonathan Self

Website https://www.cultivatingwonder.co/

Instagram JonathanSelfPhotography

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

This episode is a live case study in how Yemi Awopetu and Paul Otote launched Herby Box successfully during this pandemic and are now leading the Herbolution! Be inspired and learn invaluable launch lessons that will energize you to get your idea off the ground, even a pandemic!'

Few nuggets of wisdom

• There is nothing wrong with learning the goals or learning how to run a business while getting paid for it.
• The journey is always about small highlights. Do not overthink it just do it.
• The importance of understanding the different roles people play within the community that you are building around your brand

Recommended Resources

6P Launch Planner

Planning Class

How to connect with Paul & Yemi

Website https://herbybox.com/

LinkedIn :

https://www.linkedin.com/in/yemi-awopetu/

https://www.linkedin.com/in/paulotote/

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

When you are opening a business, make sure that the person is the same you don't have to change. Just be YOURSELF. In this episode, we talk about opening a business during a pandemic and is now helping 100's women grow healthy hair.

3 nuggets of wisdom

• Trust the people and hands things over.
• See the end goal first, how do you want your product to look? and how do you want your customers to feel once they receive your product?
• Start collecting information, get prices together see the best quality.

And last but not least

• Hold yourself accountable, give yourself a day. Just make it HAPPEN!

Recommended Resources

6P Launch Planner

6P Launch Mastermind

How to connect with Chatel Sachanna

Website https://www.chantelsachanna.com/

LinkedIn linkedin.com/in/chantel-sachanna-93a30332

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

It’s very difficult to get to where you’re going if you don’t know what direction to take. In this episode we map out the launch process and Katrina shares the process she follows for every launch.

3 nuggets of wisdom

• Preparing yourself - mentally, emotionally, physically
• Plan your launch
• Set-up your launch practically

Recommended Resources

6P Launch Planner

6P Launch Mastermind

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services