The Launch Strategist

This is the 6th and final installment in a series entitled 'failure to launch'. Where Katrina explores key reasons that prevent leaders and professionals from launching projects that could be very successful and provides tips on how to overcome them.

In this episode Katrina addresses how to launch successfully without being the face of your brand.

If you want to watch the previous faith episodes in the failure to launch series, they are:

• Episode 10: What if my project fails?
• Episode 12: I don't know enough to launch
• Episode 14: I don't have the support to launch
• Episode 19: Stuck in the middle
• Episode 20: What to do if you're overwhelmed by the size of your project

Resources

FREE Downlaod 6P Launch Checklist

Grab my launch checklist free and find out the 35 steps I follow for every launch

Webinar replay: How to launch in turbulent times

Purchase this 90 minute webinar if you want to get off the ground now. You'll learn

• How to position yourself to move forward in trying times
• How to pivot in order to satisfy the changing needs of your clients and prospects
• How to avoid the 6 launch mistakes that cause 70% of projects to fail
• How to plan a successful launch even in times of crisis with the 6P Launch Strategy Framework™
• How to promote your services with sensitivity and integrity during times of crisis

Revive: Project Recovery System

Join this online program if you want the A-Z of how to launch a project successfully in turbulent times and beyond.

Connect with Katrina Douglas on LinkedIn 

Every Wednesday at 1pm GMT I host my weekly LinkedIn Live show 'Lunchtime Launc Tips' it's the only time you get to pick my brain for free so come and join me.

Are you overwhelmed by the size of your project and is that preventing you from launching? In this episode learn five keys to moving past stagnation and launching a big project.

1.     Get it out of your head and on to paper

2.     Chunk it into smaller tasks and phases

3.     Think big and start small

4.     Don’t allow how long a project will take to prevent you from starting because the time will pass anyway

5.     Enlist a Launch Strategist to help you aka Katrina Douglas 😊

If you’re struggling to launch enrol on to the Revive online program which provides the A-Z of launching a project successfully http://thelaunchstrategist.com/revive

The hardest point in a project isn’t at the beginning or the end, it’s in the middle where momentum ways. In this episode you’ll learn how to move past the middle and land at a successful launch.

1.     Clear the fog and find your bearings

2.     Get rid of your plan B

3.     Just focus on the next step

4.     Face forward

5.     Get support

Resources

Webinar replay: How to launch in turbulent times

Revive: Project Recovery System

An online program that teaches you the A-Z of how to launch a project successfully in turbulent times and beyond.

Connect with Katrina Douglas on LinkedIn 

Meet Paul Bulkeley the founding director of Snug Architects and catalyst behind the award-winning design studio. In 2017 the practice was either winner or shortlisted for no less than 11 awards and in 2018 won a coveted Civic Trust Award for the highly innovative Milford-on-Sea Beach Huts.

The practice was also selected as one of only nine Role Model Practices by the Royal Institute of British Architects, a significant recognition of the professional culture Paul has helped to cultivate. In 2019 Paul and his team won the RIBA international design competition for The Wall of Answered Prayer, a national landmark of hope to be built at the heart of the UK.

• Legacy is the ultimate proof of whether we’ve been fruitful, what we leave behind is more important than what we achieve in the moment
•  If you operate with the right principles and you have integrity in the way you operate, these things will take you to somewhere good
• So many people fall fowl in business because they try to start too big too soon

• Paul grew up in the middle of the rainforest on the banks of the Congo and feels as comfortable in a village in Africa as he does in the UK
• Pauls journey in business started in 2002 with a desire to build his own house
• Snug started as a property development business as well as an architecture firm which gave him empathy for his clients as he’d been through the process of developing property himself
• Paul didn’t spend a lot of time working for other people so he didn’t have any preconceptions about building a business, so everything he built was based on first principles and after about 5 years the business began to hold it’s own and attract clients without much effort
• Paul is principle led as opposed to planning led
• Paul doesn’t worry about the business and the future as long as his practice is moving forward and he is proud of what they are achieving
• Paul marries purpose and profit perfectly, he has managed to strike a balance that many struggle to achieve. Yet he has sustained this balance in his business for 17 years.
• It’s so important to start as you mean to go on, it’s not going to get easier later to do the right thing, to stick to your values or tow the line with regard to what you’re worth
• If you haven’t tested that it works at the small scale, how do you know that it’s going to work at the big scale? Be faithful in the small things
• Anyone who thinks they can build a multinational business in 3 years is probably kidding themselves
• If you’re not passionate about your business itself and the role you’re playing in society then you’re probably going to find yourself wealthy and unsatisfied
• Paul has taken a very slow and steady approach to growing the business, hiring no more than 1-2 people a year, turnover has always risen, profitability has risen every year – consistent growth year on year and no major backward steps even during recessions
• The legacy begins the minute you start employing people because that’s when you have to start imparting your business values into others
• Your legacy is in the hands of others

https://legacyconference.co.uk/

Connect with Paul on LinkedIn

Connect with Katrina on LinkedIn

Cashflow and financing your project launch during covid-19 and beyond - with Beverley Sydney

In this podcast episode, Katrina Douglas interviews Beverley Sydney on the importance of sound financial planning and cash flow management when launching your project during covid-19 and beyond.

Beverley Sydney is the founding partner of Sydney Hudson Financial Services, an accountancy firm that offer services for your personal and business life beyond just tax return; they are focused on helping you create sustainable growth and wealth so you can achieve an extraordinary life.

 Topics discussed in this episode:

• Introduction to Beverley Hudson
• Government Assistance during Covid-19
• Tax updates
• Advice for launching a new project during Covid 19 with low cash flow
• Planning financial businesses continuity
• Cash flow and ensuring sound financial planning for your project

Resources

Revive is now an online Project recovery system that can be purchased at thelaunchstrategist.com/revive

Check out https://thelaunchstrategist.com for further information on how you can work with Katrina Douglas and purchase tickets for the upcoming Legacy Conference taking place on the 17th and 18th of September 2020

Connect with Beverley Sydney on the platforms below: 

Website: https://www.sydneyhudson.co.uk/

LinkedIn: https://www.linkedin.com/in/beverley-sydney-bsc-maat-0a3109167/

In this episode Katrina Douglas provides an overview of her 6P Launch Framework™.

This formula for launching a legacy-driven project successfully is based on her 14 years experience launching projects and analysing the reasons projects fail and succeed.

The 6Ps for launching a project successfully are:

•Purpose: Establish a clear focus and goals

•Product: Define the offer and components

•People: Audit your skills & assemble your team

•Promotion: Create your go-to-market strategy

•Process: Create your launch machine

•Profit: Sustain long-term profit

The Launchstrategist services for launching your next legacy-driven project include:

REVIVE PROJECT RECOVERY SYSTEM

An online program that teaches you the A-Z of how to launch a project successfully in turbulent times and beyond.

REVIVE MASTERMIND

A 6-month group coaching program to equip you and support you through the process of launching a project successfully in 6-months.

6P STRATEGY DAYS

Full day of strategy development, where you work with me 1-to-1 to develop a launch strategy for your project. The Legacy Conference is also a 2-day in-person launch strategy intensive.

6P MENTORSHIP PROGRAM

1-to-1 support and project coordination to launch a significant project over 6-months.

6P CONSULTANCY PROGRAM

6-month launch consultancy program for established organisations and funded start-ups.

For more information on these services visit https://thelaunchstrategist.com/

Why are visuals so important when launching a product or service?

In this podcast episode, Katrina Douglas interviews Hannah McClune on the importance of visuals when launching.

Hannah McClune was a Global Marketing Manager for many years before starting her own business Visible by Hannah, a personal brand photography company. In 2011, Hannah launched her photography business with a focus on marketing and personal branding for small businesses.

Topics discussed in this episode:

Why are visuals so important when launching a business or service?

• When thinking about visuals for your business, where do you start?
• If you are promoting a service instead of a product, how do you use images and avoid clichés?
• How do you begin to tell a story visually in a way that is compelling?
• How to connect with your clients meaningfully without being the face of your brand.
• How can user generated content be polished?
• Key must have visuals for launching.
• Tips for making your launch stand out visually.
• 
  

Check out https://thelaunchstrategist.com for further information on how you can work with Katrina Douglas and purchase tickets for the upcoming Legacy Conference taking place on the 17th and 18th of September 2020

Connect with Hannah McClune on the platforms below: 

Website: www.visiblebyhannah.com

Instagram: www.instagram.com/visiblebyhannah

Facebook: www.facebook.com/visiblebyhannah

Linked In: www.linkedin.com/in/hannah-mcclune

In this episode we discuss another reason why people fail to launch projects; a lack of support.

Find out the three types of support you should consider and why you shouldn't let a lack of support prevent you from moving forward.

RESOURCES

The Revive Project Recovery System online program

The Legacy Conference: The only event that equips you to launch

What does legacy actually mean? and what does it have to do with the projects that we launch?

In this episode Tobi Olujinmi answers these questions and shares her experience of launching a legacy-driven business.

Tobi Olujumni is an attorney and Founder of WTalk Network an award winning platform that uses entertainment and community to build faith.

She is also one of the speakers for the upcoming 'Legacy Conference' taking place on 17th - 18th September, the only conference that equips you to launch!

Find out more and secure your ticket for The Legacy Conference at https://legacyconference.co.uk/

Also connect with Tobi Olujunmi via the links below:

https://thewtalk.com/

https://www.linkedin.com/in/tobiolujinmi/

Why you shouldn't allow a lack of knowledge to prevent you from launching a project and how to overcome this fear

In this part 2 episode of Failure to launch, Katrina Douglas talks about issues that cause organisations and professionals to fail to launch projects based on the topic "I don't have enough knowledge".

1 - Don't allow fear of stepping out into the new prevent you from launching

Reasons: Ego, Fear, individual/organisational inflexible culture

2 - Strike a balance between stepping out and getting the knowledge you need

3 - Make sure you get knowledge in these areas:

(1) External environment you are stepping into

(2) Be aware if your capabilities as an individual/organisation

(3) Do an assessment of the skills and resources you have access to for the launch

http://thelaunchstrategist.com/revive