The Launch Strategist

Summary

If exactly what you’re launching isn’t clear it will be almost impossible to gain traction. It will feel like you’re walking in fog, so in this episode we discuss how to clear the fog and get clarity on what you’re launching.

3 nuggets of wisdom 

There are 3 main areas where you need to have clarity before you begin the launch process: 

• Why are you launching?
• What you’re going to launch? 
• How it’s going to make money?

Recommended Resources 

6P Launch Planner

6P Launch Mastermind

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

Most leaders fall pray to the planning fallacy, which is where they are over-optimistic about how much time things are going to take and how much they are going to cost. This causes many projects to overrun in terms of time and budget. In this episode, Katrina discusses how to avoid the planning fallacy and increase your chances of launching on time and on budget.

Audiogram snippet

3:30   – I’m forever an optimist but when it comes to launching a little pessimism helps  

3 nuggets of wisdom

• Whatever you think that your launch is going to cost in terms of time and money, add 50%
• When it comes to launching a little pessimism helps
• If you have the option to spend the time or money, spend the money

Recommended Resources

6P Launch Planner

6P Launch Mastermind

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

Video is one of the most powerful communications you can use to connect with your audience virtually, but many people still struggle with it. So in this episode Katrina is joined by Genelle Aldred a Communications specialist and veteran TV broadcaster with 13 years’ experience. In this episode Genelle shares some invaluable tips on how to nail your video communications.

3 nuggets of wisdom

• Always ask yourself why are you producing this video, what is the purpose?
• Make sure you are wearing something that you’re comfortable in and you’re comfortable in the space you’re presenting in
•  Prepare your points in advance

Recommended Resources

6P Launch Planner

6P Launch Mastermind

How to connect with Genelle Aldred, Genelle Aldred Consultancy  

Website gaconsultancy.org

LinkedIn: linkedin.com/in/genellealdred/

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

How you build and launch a business that is sustainable is very different to how you build a launch a business that is geared towards short-term profits. In this episode Katrina and Zoi Kantounatou discuss these differences and how to build a sustainable business from the ground up.

Zoi Kantounatou is the Co-Founder and CFO of FutureX, where they empower the purposeful. FutureX creates and curates content for business leaders building a more sustainable, socially-conscious global economy.

3 nuggets of wisdom

• The intersection between purpose and profit is about putting money where it should be. Both are important and it’s a constant balancing act
•  Build slow and adapt quickly
• We need examples of people that have built businesses for good that are extremely profitable
• 
  

Recommended Resources

6P Launch Planner

6P Launch Mastermind

How to connect with Zoi Kantounatou, Co-Founder of FutureX  

Website futurexinnovation.com

LinkedIn: linkedin.com/in/zoi-kantounatou

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

When launching a project or business many leaders overlook legal issues, and this can be a detrimental oversight. In this episode Katrina speaks to Rashida Abdulai award-winning lawyer and founder of the Africa-focused legal platform, Strand Sahara. This is an invaluable episode where Rashida shares the 5 legal protections that every business needs.  

3 nuggets of wisdom

• One of the reasons that small business owners don’t have legal protections is because they don’t know what legal protections they need
•  See your business as a child that you need to protect
• Without legal protections, your business is never safe

Recommended Resources

Legal Health check 

6P Launch Planner

How to connect with Rashida Abdulai, Founder of Strand Sahara  

Website: strandsahara.com

LinkedIn: linkedin.com/in/rashida-abdulai/

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

Katrina successfully hosted an in-person event in the middle of a pandemic when most events were cancelled. In this episode she shares how she did that, why she did that and how you too can host an in-person event safely during a pandemic. She’s also joined by Tinique Hay a highly experienced Event Manager who has been helping many business leaders navigate the online and offline event space during this time.

3 nuggets of wisdom

• The main thing is communicating with delegates and the venue so that you and your delegates are clear on the parameters and government guidelines in place. Your delegates need to be assured that you are taking their safety seriously.
• People are loving the intimacy of in-person events during this time, it’s become a luxury and an opportunity to support each other on a whole new level.
• Legacy was a hybrid event; 1 day in-person, 1-day online. Hybrid is an innovative approach to events with numerous variations possible. We’re seeing a new level of creativity in the hospitality space which is encouraging to see.

Recommended Resources

6P Launch Planner

How to connect with Tinique Hay, Founder of Hay Events  

Website: hayevents.co.uk

Instagram: instagram.com/hayevents

Recommended Covid-secure venues in Central London

Asia House

10-11 Carlton House Terrace

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

Want to know what the difference is between a project manager and a launch strategist? And how to manage your project successfully listen to this podcast episode with Nigel Smith, Veteran Project Manager. Nigel has an extensive background in Project Management and is Regional Vice Chair of the Midlands Branch of the Project Management Institute UK Chapter.

3 nuggets of wisdom

• A project is a temporary endeavour, that has a definite beginning and end. Anything that is ongoing is not a project it’s operations. Projects also have something very unique about them.
• You need 3 things in a project; clarity, purpose and scope
• Resourcing for projects is vital

Recommended Resources

6P Launch Planner

How to connect with Nigel Smith

Website: nigelsmith.coach

LinkedIn: linkedin.com/in/nigelsmithpmp

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

More than ever before you have to consider the needs of those that have a vested interest in what you’re launching such as partners, clients and employees. Listen to this episode to find out why your launch should be lead by you but influenced by the needs of your stakeholders.

3 nuggets of wisdom

• Market needs have shifted drastically and so should your positioning and the thing that you’re launching
• One of your key stakeholders is of course yourself, often we go too far in one direction. Either neglecting what you need as a business owner to the detriment of your wellbeing, or thinking about your needs too much to the detriment of what your client needs. There is a balance to be struck.
• One of the best ways to launch is with strategic partners, and if that’s the route you’re going down then you have to consider how is your launch going to be beneficial to the other party

Recommended Resources

6P Launch Planner

Interested in The Legacy Conference?

Visit legacyconference.co.uk

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

In order to embrace the new, we often have to let go of the old. In order to launch something successfully you’ll probably have to let go of somethings and make some hard decisions. In this episode we discuss what that looks like.

3 nuggets of wisdom

• Eat that frog and make the hard decision
• Embrace the pain of change
• Focus on the goal

Recommended Resources

6P Launch Planner

Interested in The Legacy Conference?

Visit legacyconference.co.uk

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

We’ve all experienced loss on some level this year, and whenever we experience loss it’s important to give ourselves time to recalibrate before launching into something new. This episode gives you tips on how to recalibrate.

3 nuggets of wisdom

• Remember that your connections are real people not just numbers
• Become confident in making hard decisions
• Become your own hero because no one is coming to save us

Recommended Resources

6P Launch Planner

Interested in The Legacy Conference?

Visit legacyconference.co.uk

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services