The Launch Strategist

Summary

In this episode find out why it can pay to consume less and create less. There is real value in niching down and honing your message, as opposed to trying to spread the net far and wide.

3 nuggets of wisdom

• It’s possible to say less and have more impact by cutting through the noise
• One quality piece of content repurposed, is better than 10
• Think value over volume

Recommended Resources

Momentum: 90 Days of Marketing tips and Motivation to Kick-Start your business

Interested in The Legacy Conference?

Visit legacyconference.co.uk

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

Your pricing strategy is a crucial part of the launch process and an area that many struggle with. I this episode I share some unconventional but valuable thoughts on how to price your products and services.

3 nuggets of wisdom

• Benchmarking your prices is overrated
• Pricing isn’t about what you’re worth it’s always about your positioning in the market and the transformation you provide to the client
• Don’t make pricing personal it’s a business decision

Interested in The Legacy Conference?

Visit legacyconference.co.uk

Want to work with me?

Visit thelaunchstrategist.com for a complete overview of our services 

Summary

An effective sales and marketing strategy needs to consist of more than just social media. Direct outreach and lead management is a crucial part of the process especially if you are a business to business service provider. Find out why and how in this episode.

3 nuggets of wisdom

• Remember that your connections are real people not just numbers
• It still pays to pick up the phone
• It’s not the method of outreach you use but your approach to using it. No marketing channel is always bad and no channel is always good, it depends on your approach.

Recommended Resources

• Selling to Corporates – Jessica Lorrimer
• Sandler Training – Chris Davies
• The 6P Launch Planner

CRM tools;

• Bitrix24
• Pipedrive

Summary

How do you market your business in a way that is sustainable and isn’t just about getting followers, but about allowing you to build a strong foundation for your business? I answer that question in this episode.

3 nuggets of wisdom

 Marketing without strategy is like building a house with no foundation, eventually it all falls down

• If you are not aware of the external context that you are launching in and building your business is, you’re likely to crash
• Two important questions that your research should seek to answer; what is the problem and where is the profit?
• Ask good questions; the quality of our learning is dependent on the quality of questions you ask

Recommended resources:

• The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You bu Rob Fitzpatrick

• The 6P Launch Planner™

A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully.

thelaunchstrategist.com/Planner

About The Legacy Conference

The only conference that equips you to launch. An intimate, high-end event for legacy builders.

TheLegacyConference.co.uk

Summary

In this episode I discuss the upcoming Legacy conference with this years speakers, and what it means to build a legacy through your business.

Michelle Raymond - HR Consultant and Visibility Strategist* Helping businesses grow exponentially by transforming the skills of their people and raising their visibility through consultation, coaching & training.

Paul Bulkeley - Founder and creative director at Snug Architects

Tobi Olujinmi - Founder, W TALK Network. 360 Indie Production and Platform for Inspirational Storytelling.

3 Nuggets of wisdom

• Building a legacy through business takes time, there is a real patience required
• When you’re building a legacy-driven business your starting point is completely different
• Building legacy requires us to give and leave our egos at the door 

About The Legacy Conference

The only conference that equips you to launch. An intimate, high-end event for legacy builders.

TheLegacyConference.co.uk

3 nuggets of wisdom from this episode:

• Don’t define relationships too early 
• Embrace difficult conversations, they give relationships depth  
• Don’t pigeonhole people allow your relationships to grow

Recommended resource:

The 6P Launch Planner™

A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully.

thelaunchstrategist.com/Planner

3 nuggets of wisdom from this episode:

• Why rest increases our productivity 
• Rest can be active, often it’s about resting our mind
• How to safeguard your rest

Recommended resource:

The 6P Launch Planner™

A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully.

thelaunchstrategist.com/Planner

3 nuggets of wisdom from this episode:

• Why processes are fundamental to longevity
• There are 3 essential processes that you need when launching that underpin your project
• There is value in starting small but thinking 

Recommended resource:

The 6P Launch Planner™

A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully.

https://www.thelaunchstrategist.com/Planner

In this episode Katrina Douglas continues with the series titled ‘Launching Legacy’ where she discusses how to launch a Legacy driven project.

In this episode, Katrina speaks of components of a Legacy driven project and the importance of launching a project that isn't just about self.

Tobi Olujinmi (one of the upcoming Legacy Conference speakers) mentioned that "Legacy is the power of an idea to travel beyond time if you are not thinking about yourself." Meaning that your Legacy project idea is not about you but about what it will do for others.

Components of a Legacy driven project:

- Long term success

- Commercially viable

- Has a mission

How to go about launching a Legacy project, consider:

- What do you want to impart?

- What is the transformation? What will you be doing for those you serve?

- How many people will you want to impact?

If you need more information about The Legacy Conference visit :https://legacyconference.co.uk/

Also, a digital program version of Revive - The Project Recovery system, is now live and is catered for individuals who wish to launch individual projects. This is a 6-step online program for launching in turbulent times.

Click below for further details and how to enrol: https://www.thelaunchstrategist.com/Course

In this episode Katrina Douglas launches a new series titled ‘Launching Legacy’ where she discusses how to build a Legacy driven project.

In this episode she tackles the question 'what is a legacy-driven project?

Well here's the litmus test:

They are about...

• Long term success
• Commercial viability
• Mission focus

How to launch a sustainable long-term project?

• Be prepared to go the long way
• Keep your eye on the prize
• Focus on strategy rather than tactics
• Have systems and processes to sustain what you are building

If you need help with your Legacy project find out more about the Legacy Conference experience and consider joining us next time.

For more about The Legacy Conference visit:

https://legacyconference.co.uk/