Summary

Your pricing strategy is a crucial part of the launch process and an area that many struggle with. I this episode I share some unconventional but valuable thoughts on how to price your products and services.

3 nuggets of wisdom

• Benchmarking your prices is overrated
• Pricing isn’t about what you’re worth it’s always about your positioning in the market and the transformation you provide to the client
• Don’t make pricing personal it’s a business decision

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