Focus Your Ads

#29 – How to Structure Your Ad Groups in Google Ads (and What to Avoid)


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In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover:
• The right way to group keywords
• When to split into separate campaigns
• Common mistakes to avoid
• How to keep your structure lean and effective

If you’ve ever wondered whether you’re overcomplicating things or not doing enough, this episode will help you find the balance.

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Focus Your AdsBy Dan Caston