In this episode of Focus Your Ads, we’re diving deep into Google Ads Quality Score—what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new to Google Ads or looking to refine your strategy, this episode will give you actionable insights to boost your ad relevance, expected CTR, and landing page experience.

Want personalized coaching or professional Google Ads management? Visit focusyourads.com to learn more and get in touch with us today!

 In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "Presence or Interest" settings and how they can impact your ad strategy. Tune in for pro tips, practical advice, and answers to listener questions that will help you get the most out of your Google Ads campaigns. 

Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. 

If you want to learn more, make sure to visit, 
https://FocusYourAds.com/learn-google-ads

In this episode, we dig into what exactly is involved in Keyword Matching.  We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these.   We also discuss Negative keywords and how they can influence your campaigns. 

In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns.  Understanding this dynamic will make a big difference to the success of your shopping campaigns. 

In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance. 

Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns.  We'll break it down and help you optimize your campaigns. 

Want to take your Performance Max campaigns to the next level?  Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns.  We explain what assets are available and how to apply them to your campaign.  

In this episode, we discuss more questions and answers about Google Ads, including, Merchant Center suspensions, disapprovals, and policy violations.   We will also get into negative keyword match types and how to help your shopping campaigns perform.

In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.