Focus Your Ads

In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen. 

In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover:
• The right way to group keywords
• When to split into separate campaigns
• Common mistakes to avoid
• How to keep your structure lean and effective

If you’ve ever wondered whether you’re overcomplicating things or not doing enough, this episode will help you find the balance.

Want to work with me? Visit focusyourads.com or email me at [email protected].

Want to get access to our new course when released? Send us a quick email at [email protected]

In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special bidding strategy that no one talks about. 

Want to work with me? Visit focusyourads.com or email me at [email protected].

Want to get access to our new course when released? Send us a quick email at [email protected]

If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in!

Need someone to manage your ads or want a consultation session, reach out at focusyourads.com. 

In this episode of Focus Your Ads, we’re diving deep into Google Ads Quality Score—what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new to Google Ads or looking to refine your strategy, this episode will give you actionable insights to boost your ad relevance, expected CTR, and landing page experience.

Want personalized coaching or professional Google Ads management? Visit focusyourads.com to learn more and get in touch with us today!

 In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "Presence or Interest" settings and how they can impact your ad strategy. Tune in for pro tips, practical advice, and answers to listener questions that will help you get the most out of your Google Ads campaigns. 

Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. 

If you want to learn more, make sure to visit, 
https://FocusYourAds.com/learn-google-ads

In this episode, we dig into what exactly is involved in Keyword Matching.  We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these.   We also discuss Negative keywords and how they can influence your campaigns. 

In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns.  Understanding this dynamic will make a big difference to the success of your shopping campaigns. 

In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.