In this podcast, I explain why conversion tracking has become the most important lever in Google Ads in 2026, and how the data you send into the platform directly affects your costs, lead quality, and ability to scale.

We’ll look at how modern Google Ads campaigns actually work, why bad tracking quietly hurts performance, and how strong accounts use better data to make smarter decisions.

This isn’t a setup tutorial. It’s about understanding how conversion data shapes everything in your account, from bidding and targeting to budget decisions and long-term stability.

If you run Google Ads for your own business or manage accounts for clients, this will help you stop guessing and start operating with more confidence.

▶ Learn how to set up basic conversion tracking for forms and phone calls:
https://youtu.be/7r8Pjzcd-wk

▶If you’d like help improving your tracking, structure, or overall Google Ads performance, you can learn more about my management and consulting services here:
https://focusyourads.ca