Episode 29 of B2B Marketing Asia Podcast

Featuring Sunil Neurgaonkar, Growth @ Whatfix. How to turn employees into a brand-building channel attract talent for your company. 

What is an Employer Brand? An employee promotes a brand and its product or services to their network. This is often part of a collaborative effort for the company to increase brand awareness and drive sales.

In order to get your employees to become a brand online is to create a social brand value. This term, Social Brand Value is explained by Sue Nail.

We cover: 

0:46 - What are some ways that brands can build a strong employer brand and really drive recruitment online?

6:11 - How are some of the top companies humanizing their brand on social media?

11:29 - How are brands showcasing their work culture and their career opportunities through the content they share?

17:44 - What are some tools companies are leveraging in order to build their own employer brand?

ABOUT JOE ESCOBEDO:

Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations.

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