This week, Gary and Shekar have the pleasure of speaking with Jeff Ketner, CEO and Catherine Seeds, President of Ketner Group Communications. The focus of this week's discussion is the important role PR plays in a startups overall business plan. They cover how it fits in with marketing and sales, how to budget for it, the importance of consistency, and how to assess ROI. If you have been considering adding public relations to your growth plan, this episode has the insights you need to make an informed decision.