This week’s guest is Jac The Hitcher - a wedding celebrant unlike anything you know. Jac’s approach to weddings is different from your average wedding celebrant in suit and tie. She loves to break every wedding rule in the book, runs Damned Romantic with her friend Ben from Kings & Thieves, and even sells her own celebrant merch.

We chat about the importance of establishing a strong brand voice, with clear guidelines of how it speaks, looks and shows up.