Let's paint a picture: your leadership team just spent three months debating which CRM to buy. Meanwhile, 80% of your workforce is still using paper forms and bulletin boards to get their jobs done.

These are your frontline workers. The people in manufacturing plants, warehouses, retail floors, and field operations who actually make your business run. And, chances are, they're completely invisible to your technology investments.

We just had Merel van der Lei, CEO and CPO at Wyzetalk, on the podcast to talk about this exact problem. And how it isn't just an operational hiccup — it's a revenue leak.

Episode Highlights👇

01:14 – Introduction to Merel's story

08:43 – Introducing Wyzetalk and the 4 pillars of growth

18:01 – Prioritizing the right feedback to build a valuable product

24:11 – Integrating feedback collection points within your product

26:06 – Moving from product to being a CEO

32:53 – UX as a revenue driver

36:49 – The benefits of disrupting with UX

40:05 – Examples of successful UX iterations

43:30 – Fixed Q&A

56:19 – Rapid fire questions

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