It’s all about mapping a clear customer journey in this episode with Christine and her guest, Michelle Nicole McNabb! Michelle, B2B Event Strategist from Emenee Marketing’ n’ Events, graces our show once more to share her expertise on creating an effective before, during, and after event campaign for your customers. Stay tuned!

Here are the things to expect in the episode:

● Utilizing events as a platform to impact and connect with your audience

● Why it’s crucial to align your objectives internally

● How to create a customer journey using the AC/DC TNT technique!

● And much more!

About Michelle Nicole McNabb:

With a combination of logistical event planning and event marketing project management, we transition revenue-driven events and sponsorship opportunities into effective Virtual & Hybrid Event ROI. With 14 years of experience in events, marketing, and sales Michelle Nicole works with Business Owners, Sales Directors, and Association Directors to optimize Business to Business event campaigns and get the most bang for their buck - beyond the logistics.

Emenee Marketing ‘n’ Events specializes with businesses that leverage events to connect and convert their audience by executing effective before, during, and after client acquisition campaigns.

Connect with Michelle Nicole McNabb!

Website: https://www.marketingnevents.com/

LinkedIn: https://www.linkedin.com/in/michelleneventmarketing/

Everything else: https://smart.bio/michelleneventmarketing/

Request Tactical Guide to Map out Event Customer Journey: https://bit.ly/2RQOZCT

7C’s of event ROI - https://drive.google.com/file/d/1QnS9OelEkg2833bNFoXmYnJ1fail8KVU/view

Connect with Christine Trumbull!

Website: https://www.coachingtheclimb.com/

Facebook: https://www.facebook.com/ChristineLTrumbull

Coaching the Climb Facebook Group: https://www.facebook.com/groups/coachingtheclimb

LinkedIn: https://www.linkedin.com/in/christine-trumbull-coachingtheclimb/