Miriam Weir is a PR & Marketing specialist, mum to two boys and Co-Founder of Mumamoo - a 100% Australian made, owned and manufactured infant formula company. Mumamoo was founded & in 2021 by 4 mums with an emphasis on shaking the stigma around formula feeding. Mumamoo advocates for all feeding journeys with a belief that more support and better access to information lead to an empowered parenting journey. 

Mumamoo proudly donate a percentage of all online sales in support of PANDA (Perinatal Anxiety & Depression Australia) and have been voted #1 on Product Review for two consecutive years. 

Mumamoo recently won the Telstra Business Award for Accelerating Women and has expanded from an exclusively South Australian customer base to being sold nationally in over 800 stores. 

In this episode you can expect to learn why a stigma around formula feeding exists, why there is such limited access to information and support for mums, and what we can do about it, the impact of trying to breastfeeding on PND, why we need to change the language around breastfeeding and how it’s possible to create change from the ground up. 

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