Acxiom CEO Chad Engelgau joins the Real Identity podcast to discuss not only the interconnected identities of Spiderman across the multiverse but also how identity is the key to building value exchanges between people and businesses. Because identity is the backbone of CX, it has gained visibility with C-suite executives from CPG to quick-serve restaurants and revealed the need for first-party data collection and a strategy to use those insights to fuel relevant marketing and build brand engagement. The conversation also touches on bias in data, the need for a national privacy law in the US, and the importance of diversity equity and inclusion for businesses and people.

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