I share a wrap-up of 2024, discussing both successes and challenges with Podsqueeze. I reflect on our disappointing growth compared to 2023 and the importance of sustainable marketing, particularly through SEO, which significantly increased our traffic. I analyze our MRR growth of 18% and the ongoing issue of churn, which remains a focus for 2025. I also touch on personal insights regarding my relationship with my co-founder and the need for confidence in our journey. Lastly, I outline goals for 2025, including reducing churn and exploring new monetization avenues.

Contact Information

Twitter: https://x.com/wbetiago

Tools and Websites

"Podsqueeze": "00:01:14"

"SEO": "00:03:42"

"Flarecut": "00:18:30"

"Auto Shorts": "00:21:37"

Metrics and Concepts

"Domain Authority": "00:04:56"

"Monthly Recurring Revenue (MRR)": "00:08:30"

"Churn Rate": "00:10:35"

"Keyword Research": "00:04:56"

"Backlinks": "00:04:56"

"Conversion Rate": "00:15:02"

Timestamps by PodSqueezePodcast Introduction (00:00:08)  

Tiago introduces the episode, reflecting on the year 2024 and sharing lessons learned.

Disappointment in Growth (00:01:14)  

Tiago discusses feelings of disappointment regarding Podsqueeze's growth compared to the previous year.

Sustainable Marketing Focus (00:03:42)  

The realization of needing a sustainable marketing strategy leads to a focus on SEO starting in late 2023.

SEO Success (00:04:56)  

Tiago shares the achievements in SEO, including significant traffic growth and improved domain authority.

Monthly Recurring Revenue Growth (00:07:16)  

The company's MRR grew by 18%, which Tiago considers a decent achievement in a competitive market.

Churn Rate Challenges (00:10:35)  

Tiago addresses the ongoing challenge of customer churn, which remains a focus for improvement in 2025.

Marketing Experimentation (00:12:52)  

The team experimented with various marketing channels, including YouTube and TikTok, yielding mixed results.

Conversion Rates Insights (00:15:02)  

Tiago explains the importance of conversion rates and how they vary by marketing source.

Co-founder Relationship Dynamics (00:17:21)  

Tiago reflects on the close relationship with his co-founder and the challenges faced during tough times.

Seasonality Effects (00:18:30)  

The impact of seasonality on business performance becomes evident, particularly during the summer months.

Lessons from New Product Attempts (00:19:23)  

Attempts to replicate success with new products prove difficult, highlighting the unpredictability of entrepreneurship.

Market Timing Realizations (00:20:28)  

Tiago discusses the significance of market timing and how competition affects new product launches.

Mindset and Perspective (00:22:47)  

Tiago emphasizes the importance of mindset in evaluating business performance and overcoming feelings of inadequacy.

Podcast Timestamps

Confidence and Mindset (00:24:54)  

Tiago discusses the importance of maintaining a positive mindset and confidence in the company's growth.

Time as an Asset (00:25:53)  

He emphasizes that time is the most valuable asset for entrepreneurs, more than money.

Delegation and Investment (00:26:57)  

Tiago reflects on the importance of delegating tasks to expedite growth and improve quality.

Future Goals for 2025 (00:28:04)  

He shares his aspirations for 2025, including salary goals and reducing customer churn.

Self-Reflection and Learning (00:29:07)  

Tiago expresses his growth as an entrepreneur and the lessons learned throughout the year.

Excitement for the Future (00:30:17)  

He concludes with enthusiasm for the upcoming year and invites listeners to engage with the podcast.