I share why I bought my most expensive domain ever for $1,500 and break down the strategy behind it. I talk about the shift from product development to mastering distribution, especially through SEO. I discuss the difference between active and passive distribution and why owning the right keyword domains can give a huge advantage. I reveal our plan to turn keyword research into a SaaS factory, scaling by ranking for high-traffic, low-competition keywords. Plus, quick updates on Podsqueeze and our ongoing experiments with new products and domains.

Timestamps by PodSqueeze

Podcast Introduction & Christmas Special (00:00:00)

Tiago welcomes listeners, reflects on the podcast’s four-year journey, and introduces the episode’s main topic.

The Most Expensive Domain Purchase (00:01:18)

Tiago reveals he bought a domain for $1,500, much more than any previous purchase, and sets up the story.

Distribution as the Key to Success (00:03:19)

Discussion on why distribution, not development, is now the main challenge for digital products.

Active vs. Passive Distribution Strategies (00:04:39)

Comparison between content-heavy active distribution (social media) and more evergreen passive distribution (SEO).

SEO and Its Predictability (00:05:59)

Explains the team’s focus on SEO, its predictability, and how it drives traffic for their products.

Learning from SEO Mistakes (00:07:16)

Shares a past mistake of deleting high-traffic pages and how they pivoted to monetize that traffic.

Keyword Research and Domain Strategy (00:08:28)

Describes their approach to keyword research and the importance of finding high-search, low-competition keywords.

The Power of Exact-Match Domains (00:09:50)

Examples of how owning the right domain (e.g., podcastshownotes.com, whispertranscribe.com, nanobanana.com) can dominate search rankings.

The New Recipe: Find Keyword, Buy Domain, Build Product (00:11:15)

Outlines their new strategy: identify keywords, secure the domain, create a product, and repeat.

Case Study: VideoQualityEnhancer.com (00:12:41)

Details their recent $10 domain purchase for a high-volume keyword and plans to build and rank a product.

The $1,500 Domain Negotiation (00:14:02)

Story of negotiating and purchasing the audioenhancer.com domain for $1,500, their most expensive domain yet.

Reflections on the Investment and Future Plans (00:15:23)

Tiago reflects on the investment, the excitement, and the hope that this strategy will pay off.

Vision for a SaaS Factory (00:16:38)

Shares the vision of building a repeatable process and teams to create, grow, and maintain multiple SaaS products.

Closing & Holiday Wishes (00:17:59)

Wraps up the episode, invites questions, and wishes listeners a Merry Christmas and relaxing holidays.

I share the story behind getting our first dedicated Podsqueeze office in Portugal. I talk about the challenges of moving from a co-working space, hunting for a budget-friendly place, and doing DIY renovations with my co-founder. I explain how we furnished the space cheaply, set up a gym and podcast studio, and optimized for productivity. I cover office design debates, internet installation struggles, and plans for future meetups and collaborations. If you want a tour or have ideas, let me know!

My twitter: https://x.com/wbetiago

My Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

Timestamps by PodSqueeze

Introduction and Episode Context (00:00:05)  

Why Leave Home and Move to a Co-working Space (00:01:28)  

Choosing the Right Co-working Space (00:02:39)  

Benefits and Challenges of Co-working (00:03:53)  

Deciding to Get Their Own Office (00:04:54)  

Finding and Securing the New Office (00:05:56)  

Planning the Office Layout and Functions (00:07:07)  

Solving the Echo Problem and DIY Acoustic Panels (00:08:22)  

Designing and Furnishing the Office (00:09:25)  

Buying Second-hand Furniture and Equipment (00:11:54)  

Setting Up the Gym and Office Desks (00:12:54)  

Decorating and Balancing Design vs. Function (00:15:08)  

Setting Up Utilities: Internet, Water, Electricity (00:16:11)  

Internet Installation Issues and Going Viral (00:17:32)  

Settling In and Realizing Office Needs (00:19:28)  

Future Plans for the Office Space (00:20:30)  

Community, Meetups, and Inauguration Plans (00:21:27)  

Reflections on Bootstrapping and SaaS Benefits (00:23:39)  

Conclusion and Call for Feedback (00:24:30)

I share my journey stepping into local politics. I discuss my experience exploring a political party, why direct impact is difficult, and my thoughts on democracy, transparency, and capitalism. I reflect on how entrepreneurs can contribute outside traditional politics, the role of technology in future democracy, and ideas for making systems more transparent and accessible.

twitter: https://x.com/wbetiago

linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

Timestamps by PodSqueeze

Introduction and Episode Theme (00:00:01)  

Entrepreneurial Instincts and Early Experiences (00:01:15)  

Building Management as a Microcosm of Society (00:04:12)  

Becoming Building Administrator and Facing Challenges (00:05:29)  

Lessons in Taking Initiative and Overcoming Discouragement (00:08:13)  

Growing Interest in Politics and Ideologies (00:09:39)  

Exploring Political Perspectives and Debates (00:10:52)  

Portugal’s Housing Crisis and National Issues (00:13:20)  

Considering Political Involvement and Party Membership (00:15:37)  

Attending a Political Party Gathering (00:17:54)  

Barriers to Impact and Political System Limitations (00:19:00)  

Long Road to Political Influence (00:23:59)  

Rethinking Political Engagement and Direct Democracy (00:25:09)  

The Problem of Indifference and Limited Impact (00:26:14)  

Entrepreneurship as a Path to Impact (00:28:30)  

Transparency and Democracy (00:31:00)  

Capitalism’s Merits and Flaws (00:33:19)  

Imagining Capitalism 2.0 and Algorithmic Governance (00:37:01)  

Conclusion and Call to Action (00:39:21)

I share updates on negotiating for a new office, including the challenges with the landlord and contract terms. I reflect on changing my dress code at Web Summit, how it affected others’ perceptions and my self-confidence. I discuss Web Summit highlights—AI hype, standout startups, and networking moments. Finally, I break down my latest automations that save hours on outreach and client management, boosting productivity for my bootstrapped business.

twitter: https://x.com/wbetiago

linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

Timestamps by PodSqueeze

Episode Introduction and Delay (00:00:00)  

Office Move: Motivation and Search (00:01:09)  

Office Lease Negotiations (00:03:53)  

Landlord Research and Decision (00:07:36)  

Web Summit: Dress Code Experiment (00:09:51)  

Impact of Dressing Formally (00:11:09)  

Networking and Perceptions at Web Summit (00:13:19)  

Self-Confidence and Professional Image (00:15:30)  

Web Summit: AI Startup Trends (00:19:09)  

Notable Startups and Conference Value (00:22:56)  

Automations: Social Media and Outreach (00:26:12)  

Automation Workflow Details (00:27:24)  

Automation Impact and Closing (00:30:41)

I share my journey from working at home to trying co-working spaces, and then renting my own office. I talk about challenges like noise and limited hours that made me and my co-founder look for a better fit. Now, with our own office, we have more freedom, flexibility, and the chance to build a community of indie makers. If you’re bootstrapping your business, you’ll relate to my honest take on finding the right work environment.

twitter: https://x.com/wbetiago

linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

Timestamps by PodSqueeze

Introduction and Episode Overview (00:00:00)  

Podcast Promotion and Audience Engagement (00:01:32)  

Early Work-from-Home Experience (00:02:56)  

Searching for a Co-working Space (00:04:20)  

Joining and Adjusting to the Co-working Space (00:05:33)  

Benefits of the Co-working Space (00:06:46)  

Community and Social Aspects (00:08:01)  

Emerging Issues: Limited Access Hours (00:09:15)  

Recording and Meeting Space Limitations (00:10:25)  

Major Issue: Noise and Lack of Control (00:11:40)  

Attempts to Resolve Noise Issue (00:12:43)  

Frustration with Management and Decision to Leave (00:13:52)  

Office Space Search and Comparisons (00:18:09)  

Finding the Ideal Office Space (00:20:30)  

Finalizing the Office Decision (00:21:46)  

Advantages and Vision for the New Office (00:23:54)  

Potential Downsides and Reflections (00:25:16)  

Capitalism and Having Options (00:26:23)  

Interaction with Co-working CEO (00:27:15)  

Preparing to Leave and Final Thoughts (00:28:10)  

Office Market Comparison and Future Plans (00:29:14)  

Community Building and Episode Wrap-up (00:30:23)

I speak about how I’m automating my indie founder workflow using N8N. I share my favorite automations: press release creation and translations, social media scheduling, and newsletter writing, all powered by AI and connected through tools like Excel and GPT. I talk about handling integrations, using Flarecut for YouTube Shorts, and the challenges with Reddit. I discuss my plans to automate B2B outreach and customer success. My focus is on maximizing distribution, saving time, and scaling my projects with automation.

Twitter: https://x.com/wbetiago

Timestamps by PodSqueeze

Introduction and Podcast Setup (00:00:01)  

Discovering and Setting Up N8N (00:01:21)  

Overview of N8N Features (00:02:35)  

Need for Automation in Workflow (00:04:46)  

Automating Press Releases (00:05:54)  

Technical Setup: MCP Server Integration (00:07:04)  

Automated Social Media Posting (00:09:19)  

Challenges with Social Media Integrations (00:12:28)  

Automating Newsletters (00:13:31)  

Reddit Automation Attempts and Issues (00:15:20)  

Future Automation Plans (00:17:34)  

Reflections and Closing Thoughts (00:18:33)  

Outro and Call to Action (00:19:36)

My experience attending a business conference in Madrid as a bootstrapped founder. I talk about the challenges I faced pitching in Spanish, the costs involved in attending the conference, and why face-to-face meetings are so important for B2B sales. I share my own tips on networking, negotiating ticket prices, and preparing demos, and I also describe what it was like staying in a capsule hotel. I emphasize the irreplaceable value of in-person connections and engaging on social media, and I reflect on what it means to expand into new markets. I’d love to hear about your own conference experiences, so feel free to share them with me!

I speak about the challenges of setting prices for B2C and B2B customers. I share why B2C is more price-sensitive and talk about Podsqueeze’s shift to bigger B2B clients. I give examples from other SaaS companies—how some only show enterprise pricing and others adjust based on value or usage. I talk about Podsqueeze’s new pricing strategy for enterprise clients and my lessons from past mistakes. If you want to connect or have questions, reach out on Twitter or LinkedIn.

Twitter: https://x.com/wbetiago

Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

Timestamps por PodSqueeze

Introduction and Episode Overview (00:00:01)  

Podsqueeze’s B2C Beginnings (00:01:35)  

Transition to B2B and Hitting a Growth Plateau (00:03:07)  

First B2B Sales Meetings and Pricing Challenges (00:06:21)  

The Challenge of Serving Both B2C and B2B (00:07:53)  

Example 1: Get Vocals’ B2B-Only Flexible Pricing (00:09:20)  

Example 2: Turnkey’s Value-Based Pricing (00:12:04)  

Example 3: SendGrid’s Usage-Based Tiered Pricing (00:14:41)  

Podsqueeze’s Pricing Adjustments and Negotiation Issues (00:17:18)  

Future Plans: Unlimited Enterprise Plan and Flexibility (00:18:26)  

Conference Preparation and Closing Remarks (00:20:42)

I reflect on my recent interview with Craig Hewitt, founder of Castos. I dive into the trade-offs between bootstrapping and raising venture capital. I share my thoughts on how AI is changing entrepreneurship and jobs. I talk about my own experiences with product pivots and tough market challenges. I explain how I use AI to boost efficiency in my startup journey. Building products is easier than ever, but getting distribution right is still the hardest part.

Twitter: https://x.com/wbetiago

Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

Timestamps by Podsqueeze

Introduction and Recap of Previous Episode (00:00:02)

Raising Funds vs. Bootstrapping (00:01:20)

Valuation, Market Size, and Risks of Raising (00:03:59)

Analyzing Competitors and Market Potential (00:09:13)

Calculating Market Size and Revenue Projections (00:10:21)

How Much to Raise and Lessons from Greg Hewett (00:11:32)

Benefits of Not Raising and Work-Life Balance (00:12:54)

AI’s Impact on Productivity and Hiring (00:12:54)

Long-Term Thinking and Consistency (00:13:59)

AI’s Negative Impact on Jobs and the Economy (00:16:25)

Building Resilient Businesses and Diversification (00:18:58)

Turning a Landing Page into a Revenue Stream (00:20:01)

Iterating the Business Model and Monetization (00:21:08)

Distribution as the Key Bottleneck (00:22:15)

Leveraging Distribution Channels for Growth (00:23:20)

Conclusion and Call to Action (00:24:39)

I chat with Craig Hewitt , founder of Castos. We talk about his journey from running a podcast editing agency to building a SaaS hosting platform. We cover the challenges of bootstrapping, raising funds, and going international. Craig shares how he uses distribution channels, how AI affects small teams, and what it’s like to scale in a niche market. We end with advice for indie founders on picking business models, taking risks, and keeping up with tech changes.

My twitter: https://x.com/wbetiago

About Craig Hewitt

Twitter: https://x.com/TheCraigHewitt

Podcast: https://roguestartups.com/

Timestamps by Podsqueeze

Greg’s Background and Starting Podcast Motor (00:01:02)

Getting First Clients and Sales Approach (00:06:29)

US vs. Europe: Customer Acquisition Differences (00:08:25)

Localization and Multi-Currency Pricing (00:13:18)

Transition from Agency to SaaS: Castus (00:16:30)

Distribution Channels and Product Positioning (00:19:06)

Impact of AI on Team and Product Development (00:25:28)

Bootstrapping vs. Raising Money: Tiny Seed Experience (00:30:25)

Agency vs. SaaS: Which to Start First? (00:31:33)

Tiny Seed Accelerator: Value and Learnings (00:35:55)

Distribution, Churn, and Growth Challenges (00:38:56)

Balancing Family, Agency, SaaS, and Accelerator (00:41:05)

Using Investment to Scale and the Realities of Raising Money (00:44:05)

Investor Returns and Exit Expectations (00:51:19)

Podcasting Market Realities and Churn (00:54:10)

Pricing, Retention, and Content Marketing Plateau (00:57:23)

What to Do When Growth Plateaus (01:00:59)

AI’s Impact on SaaS and the Economy (01:10:21)

US vs. Europe: Entrepreneurial Mindset Differences (01:14:53)

Conclusion and Where to Find Greg (01:17:58)

Links and Mentions

Tools and Websites

"Castos": "00:01:02"

"Podcast Motor": "00:01:02"

"Audacity": "00:05:40"

"Ecom from Skype": "00:05:40"

"Blueberry": "00:05:50"

"Buzzsprout": "00:05:50"

"Seriously Simple Podcasting": "00:17:36"

"HubSpot": "00:19:14"

"Cursor": "00:15:11"

"Zencastr": "00:22:33"

"Zoom": "00:22:33"

"Figma": "00:24:26"

"Cursor": "00:27:41"

"TinySeed": "00:30:25"

"11 Labs": "00:26:30"

"Claude": "00:26:30"

"Marnus": "00:26:30"

"TinySeed": "00:48:33"

"WordPress": "00:51:19"

"Podsqueeze": "00:54:10"

"Apple Podcast Connect": "00:55:13"

"Rogue Startups": "01:17:58"

Books

"Steal Like an Artist": "00:19:31"

Videos and Podcasts

"Nathan Barry's Podcast": "01:08:40"