We chat to Sam Prochazka, Founder of goodmorning.com, about what it's like to run a DTC mattress company, how he approaches understanding his customer personas, goodmorning.com's multi-brand strategy, and what being an entrepreneur means to him.

29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. 

We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

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Marketing

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

Share 29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses

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29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses

29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses