Brand On Fire

29. Why Your Messaging is Boring


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Brand on Fire is back and, honestly, where do I even begin? Our last episode was way back in November of 2021, and a lot has changed since then! On a personal note... I've been married five and a half years now, got back into the gym, and I'm about 20 pounds lighter than the last time we talked. I want to assure you, we are in a total window of opportunity right now where people are craving real conversations with real people instead of stuff that's overly produced. I'm just so stoked to sit down and have a chat with you again, no scripts, no perfection, just some business BFFs doing the dang thing!

Topics Covered:

  • Business still requires you to show up at a baseline level of consistency.

  • Stop trying to be performative or scripted on your social media.

  • Tracking your marketing is just like tracking your macros at the gym. So important for results.

  • Email is not dead and it is still one of your greatest selling assets.

  • A lot of people are going to fade out this year because they lack stamina. Don't be one of them.

  • Go an inch wide and a mile deep with your audience.

  • Be clear instead of cute, people need a solution, not a quippy tagline.

  • Get over yourself and utilize the free channels you have to share your brand!

"It's the person who stays visible, stays audacious, and stays in leadership that is going to win this year, for sure." – Jessica

CONNECT WITH JESSICA

  • Follow me on IG: @designkrew

  • Website: designkrew.com

  • Facebook: designKREW

  • YouTube: Jessica Krewson - designKREW

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Brand On FireBy Jessica Krewson

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